Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and respond in ways that mirror your real-world audiences, including interpreting images.
This means that they aren’t limited to reading copy; they can react to creative assets, product visuals, and campaign storyboards. No more guessing whether your design will land - now you can get insight in real time whenever you need it.
Here are seven game-changing ways brands are already putting Virtual Audiences to work:
Great ideas rarely arrive fully formed - they're messy, half-baked, and need a reality check. The early stage of the creative process is often where momentum is most fragile, and a promising idea can stall if there’s no way to quickly test whether it resonates.
With Virtual Audiences, teams can import early concepts, or draft visuals and get instant reactions. You can test half-formed ideas or loose storyboards early in production and see how different audience segments respond.
Instead of waiting weeks for formal testing, you get practical, actionable input within minutes that sparks new directions and accelerates the creative process. Virtual Audiences don’t just give yes or no answers - they highlight missing elements, point out where clarity is needed, and even spark new combinations you hadn't considered.
Example in practice
A creative team uploads three rough campaign moodboards. Within minutes, AI Personas rank the options, call out what feels strongest, and make suggestions to better align the content with different segment’s values. This feedback helps the team to identify the most promising idea and how it might be improved for their intended audience.
Once a concept is solid, the next challenge is ensuring every element resonates with your audience. Brands constantly face stylistic decisions: should your campaign feel bold or understated? Playful or serious? Innovative or familiar?
These choices can make or break how audiences perceive your brand. Virtual Audiences provide immediate, segment-specific feedback on these creative directions.
Example in practice
A team is exploring four different ad styles for a new product. Virtual Audiences react to each style, highlighting which ones resonate with your personas – it could be young adults, families, or health-conscious consumers. They also flag elements that may cause confusion or seem inauthentic and suggest practical tweaks - like swapping a bright color for a softer tone or changing headline wording to better align with a segment’s values. This lets the team bypass the guesswork and make confident decisions before a single dollar is committed to full-scale production.
Once good ideas are on the table, the next challenge is sharpening them. Drafts need feedback and multiple rounds of refinement to reach their full potential. Virtual Audiences provide a quick way to check whether revisions are moving in the right direction.
Teams can ground creative decisions in multiple rounds of Virtual Audience feedback within a single session. This keeps development focused, ensuring the final idea is both polished and relevant before a major investment is made.
Example in practice
A marketing team is testing three draft headlines and visuals for a seasonal campaign. They test the first versions and ask Virtual Audiences which ideas are strongest. Using the feedback, they quickly tweak headlines, adjust visuals, or emphasize different benefits, then test the updates again. This cycle can be repeated several times within a single session, letting the team refine concepts rapidly and see which ideas truly resonate before moving forward.
When you have multiple ideas competing for attention, it’s not always obvious which will have the most impact. Virtual Audiences can rank concepts and explain why, giving teams clear justification for prioritization.
This can help in discussions about which ideas are most promising and gives concrete suggestions for improving concepts that didn’t rank as highly, so no idea goes to waste.
Example in practice
A tech company has three new features to promote, each with a short description and visual mock-up. Virtual Audiences rank the features in order of likely appeal to the target audience and explain what made them choose that order. This helps the marketing team decide how to place the features across landing pages and other collateral for maximum impact.
Even small tweaks can make a big difference to engagement, perception, and ultimately, conversion. Every part of an email influences whether it will be opened, read, and acted upon. From subject lines to images, layout, CTAs, each detail shapes the response.
Now with Vision, Yabble's Virtual Audiences can evaluate both the copy and design, giving actionable insights to maximize engagement and conversion.
Example in practice
A team uploads two email drafts for a seasonal sale. Virtual Audiences assess subject lines and recommend which is likely to get the most opens. After viewing the email drafts, they flag that the primary CTA button is too small and suggest moving it higher on mobile layouts. They also notice that the hero image could better convey urgency and suggest adding a “limited stock” message. Instead of guessing, the team gets detailed, specific feedback that improves the chances of driving clicks and sales.
Video campaigns are high-investment, and storyboards set the foundation for many creative choices, like pacing, scene order, and messaging. Small issues - such as a confusing frame, delayed reveal, or unclear hero shot - can hurt engagement.
Virtual Audiences allow teams to spot these problems before production begins, showing which frames might lose attention and suggesting simple adjustments to improve clarity, impact, and audience response.
Example in practice
A brand is producing a social video to launch a new sneaker. They upload a six-frame storyboard and ask Virtual Audiences where attention is likely to drop. Personas identify the fourth frame, suggesting the hero shot is unclear, and recommend moving the reveal to an earlier frame and slightly enlarging the product in the hero shot. These insights let the team make edits before production, reducing the risk of wasted resources on content that doesn’t resonate.
High-stakes decisions, like what product to build next or which new campaign to invest in, involve uncertainty. Virtual Audiences can reduce this uncertainty by giving grounded feedback on future scenarios, potential products, and proposed changes.
Sometimes, teams need to explore ideas that can’t easily be tested in the real world - like a new partnership or rebrand. Virtual Audiences make it possible to pressure-test “what if” scenarios and rank competing concepts safely and instantly, allowing teams to make confident, informed decisions.
Example in practice
A sportswear brand is thinking about collaborating with a luxury label. Before making the call, they upload mock-up visuals of the joint collection and a short campaign description. Virtual Audiences react to the idea, showing which segments find it exciting, which see it as off-brand, and what messaging could make the partnership feel more authentic.
Every creative and product team is under constant pressure to move faster, spend smarter, and reduce risk. Virtual Audiences don't just give you feedback; they give you a competitive edge, transforming uncertainty into clear, actionable insight that drives measurable results before you ever launch:
In short, Virtual Audiences turn uncertainty into insight, allowing brands to create work that performs in the real world, resonates with audiences, and drives measurable results — all before launching to market.
The best way to understand the power of Virtual Audiences is to use them on a live project. Start today with an introductory concept testing package for just $1,500 USD per topic (up to 10 concepts tested). This includes dedicated support from the Yabble team to ensure you get maximum value and build your first high-impact use case.
👉 Book a demo with Yabble and see how we can make your audience understanding more agile, trustworthy, and actionable.
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