Virtual audiences.
Generate insights in minutes with Virtual Audiences, the latest generative AI innovation from Yabble.
Powered by Yabble's augmented data models, our virtual audiences are infinitely knowledgeable and can deliver insights on almost any topic, or market in minutes. Chat with your virtual audience as if they were real customers – these aren't just simulations, they are deep and meaningful interactions that generate accurate insights to guide your next big move.
This is the future of insights. Yabble it.
Virtual audiences. Real insights.
From data points to dialogue – our state of the art AI allows you to chat with your virtual audience as if they were real customers. These aren't just simulations, they are deep and meaningful interactions that generate accurate insights to guide your next big move.
Increased access to enhanced insights for researchers
Virtual audiences are powered by augmented data, offering a richer, more detailed view of consumer behaviors, preferences, and trends in real-time. By leveraging virtual audiences, insights creators can uncover deeper insights without being limited to point-in-time access to your audience - get immediate validation on your hypotheses with always-on access to virtual audiences.
Real-time feedback that's scalable and cost-efficient
Virtual audiences reduce the need for extensive field research, minimizing costs and speeding up the data collection process. Researchers can easily scale their studies to include more markets and customer groups more easily than with traditional methods – with immediate responses that allow for real-time analysis and quicker iterations in the research process.
Diverse representation and reduced bias
Augmented data can correct for imbalances in traditional data sets, ensuring that virtual audiences are representative of the broader population. This leads to more inclusive and accurate research findings. They can also help reduce the biases that sometimes arise in traditional research settings, leading to more objective and reliable results.
Virtual audiences are a game-changer for insights creators
Virtual audiences are great for kicking off a project, when you want to gather broad understanding of who the customers are in a market and their behaviours.
It's also great at looking at market trends, understanding changing behaviours, tastes, perceptions and working out what this means for your future products or communications strategies.
You can even use virtual audiences to help you explore your competitive set, and what the market sees as strengths or weakness of each player.

How virtual audiences work
1. Choose your topic
2. Validate your personas
3. Approve your questions
4. Start generating insights

'Augmented data' VS 'Synthetic data'
If you're looking at AI-powered insights solutions, you may have heard the terms 'augmented data' and 'synthetic data' used interchangeably. There are some key reasons why Yabble's augmented data model is superior when it comes to AI-generated data for insights.
Synthetic data is like creating a digital twin of real-world data. Think of it as a simulated dataset, created to resemble the real thing without using any real details.
Augmented data is like giving your data a boost. It's taking the original data and enhancing it to make it more complete and useful. Think of it as adding extra details or features to your existing data to get a clearer picture. This is why we choose augmented data for market research – it is both grounded in reality and optimized for the most profound insights.
'Augmented data' VS 'Synthetic data'
If you're looking at AI-powered insights solutions, you may have heard the terms 'augmented data' and 'synthetic data' used interchangeably. There are some key reasons why Yabble's augmented data model is superior when it comes to AI-generated data for insights.
Synthetic data is like creating a digital twin of real-world data. Think of it as a simulated dataset, created to resemble the real thing without using any real details.
Augmented data is like giving your data a boost. It's taking the original data and enhancing it to make it more complete and useful. Think of it as adding extra details or features to your existing data to get a clearer picture. This is why we choose augmented data for market research – it is both grounded in reality and optimized for the most profound insights.

The power of 'Augmented Data' for revolutionizing your insights
Augmented data retains the authenticity of original data while providing a richer, more comprehensive view of consumer behaviors and trends. It's not just about more data; it's about better, more insightful data. For market research, this is invaluable.
Yabble's augmented data uses the combined knowledge of Large Language Models (LLMs), recent and relevant trend data, social data, behavioural statistics and where appropriate, your proprietary datasets, to create a unique AI-generated audience to answer your research questions. This unique approach via the Yabble platform provides increased relevancy and recency of data above what LLMs alone can provide.

Yabble is your trusted AI for insights solution
Benefit from Yabble’s leadership in Generative AI
Thousands of R&D hours, decades of research experience and multi year knowledge of using GPT technology have created the world’s leading AI-powered virtual audiences tool for insights.
Instant, authentic feedback
Generate virtual personas, pose your questions, and receive natural language responses that mirror your real customers—all in mere seconds. Our Virtual Audiences product harnesses the combined knowledge of various data sources to deliver answers to your research questions in minutes.
Data security you can trust
Your data's integrity is our top priority. Yabble operates a ‘walled garden’, ensuring customer data remains untouched and unutilized to train GPT models outside our platform. Your insights remain exclusively yours.
Be among the first to experience the transformative power of Yabble's Virtual Audiences
Yabble Virtual Audiences FAQ
How does the Yabble Virtual Audiences product work?
The Yabble Virtual Audiences tool is the ultimate end to end AI solution for research. Making insights in minutes a reality.
- Specify your topic of interest, then review, amend or approve the questions built on Yabble’s decades of research expertise.
- Build your personas and specify your desired audience using demographic and behavioural characteristics or simply approve Yabble's suggestion based on your topic.
- Using augmented data, Yabble’s Virtual Audiences tool provides instant answers to your questions using AI-generated data.
- Interrogate the data for further analysis in Yabble to explore the full power of AI for insights.
How do I access the Yabble Virtual Audiences product?
The Yabble Virtual Audiences product is currently in closed beta. Sign up to the waitlist here to be kept informed of upcoming release dates.
What is augmented data for Virtual Audiences?
Augmented data uses the combined knowledge of Large Language Models (LLMs), relevant and recent trend data, social data, behavioral statistics and where appropriate, your own proprietary datasets to create a unique AI-generated audience to answer your research questions. This unique approach via the Yabble platform provides increased relevancy and recency of data above what a large language model alone can provide.
Can I ask any research question for any audience?
Yes, Yabble's augmented data tools have a very broad range of knowledge and should be reliable for most topics and markets. If you have a highly specialized topic and need a different research approach contact the Yabble team via hello@yabble.com
How much data can I create?
The number of topics you can research is unlimited. For each topic, there is a limit of 250 completed responses within the Virtual Audiences environment. This gives a good indication of what a market is thinking or feeling on any topic.
How to I conduct further research on my insights?
In the Yabble platform, you can:
- Run additional analysis on your data
- Ask your data questions
- Download and visualize your insights
Is data protected when I use the Yabble Virtual Audiences product?
Yabble operates a 'walled garden' approach to data security. When you use the Yabble platform you are covered by Yabble's security and privacy settings which include ensuring that your data does not pass to OpenAI to train their models.
How much will it cost to use the Yabble Virtual Audiences product?
Yabble's Virtual Audiences tool will be included in all annual subscriptions within the Yabble platform. You can see more information about our pricing options here.
Book your demo today!
Don't miss out on all the latest updates with Yabble's Virtual Audiences and augmented data products. Submit your details using the form below to book your demo.