AI-generated data.
Unlimited insights.
Instant access to market insights, trends, brand perceptions, written concept tests, segmentations, and more with Virtual Audiences – as easy as 1, 2, 3, Yabble.
Meet Virtual Audiences, an industry step change.
Our latest cutting-edge AI technology solution bypasses the time and cost associated with traditional fieldwork and dives straight into gathering insights in minutes. Powered by Yabble's proprietary Augmented Data model, Virtual Audiences are infinitely knowledgeable. Generating accurate, deep and meaningful insights on almost any topic. No fieldwork, no quota management, no waiting weeks.
For answers to this, that, and everything. Yabble it. Book a demo
How do Virtual Audiences work?
Add your question or topic
Validate your personas and approve your questions
Start generating insights
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Market exploration
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Trends
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Attitudes to brands
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Written concept testing
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Simple market/customer segmentations
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B2B sample
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Custom segments
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Visual concepts
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Scale questions
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Brand/experience tracking
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Top-up or blended completes
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Take advantage of the benefits of Virtual Audiences
Remove time consuming and costly fieldwork
Virtual Audiences are powered by Yabble’s proprietary Augmented Data model. This means we can offer a rich, detailed view of consumer behaviors, preferences, and trends in real-time. Each audience is dynamic and created to answer your insight questions without any traditional survey or interview data collection needed.
Reach any audience, anywhere
Virtual audiences are dynamic and are created on a topic-by-topic basis. This ensures that the latest, most relevant audience is created to generate insights just for you. You can easily pinpoint specific target groups or scale your study to include more markets than with traditional methods – all with immediate responses, real-time analysis and quick iterations.
Have answers in minutes
Go from business question to insight in minutes – with Yabble's Virtual Audiences. We use the combined knowledge of Large Language Models (LLMs), recent and relevant trend data, social data, behavioral statistics and, where appropriate, your proprietary datasets to generate the latest, most relevant insights for you in minutes.
Healthcare & pharmaceuticals
SYNTHETIC DATA USE CASE
We asked Virtual Audiences:
💡 Conducting research to understand patient needs, evaluate the effectiveness of medications, and assess market demand for new medical treatments.
Entertainment & media
SYNTHETIC DATA USE CASE
We asked Virtual Audiences:
💡 Understanding audience preferences for different types of content, platforms (streaming, traditional TV, etc.), and genres.
Consumer electronics
SYNTHETIC DATA USE CASE
We asked Virtual Audiences:
💡 What do consumers prefer when it comes to features in smartphones, laptops, and other tech gadgets?
Automotive
SYNTHETIC DATA USE CASE
We asked Virtual Audiences:
💡 Gauging consumer interest in various car models, features, and technological advancements like electric vehicles.
Food & beverage
SYNTHETIC DATA USE CASE
We asked Virtual Audiences:
💡 Analyzing consumer tastes and dietary trends to inform the development of new products, such as plant-based foods or energy drinks.
What do consumers think of American Express?
We asked Virtual Audiences:
💡 How do consumers outside of America perceive American Express? Do they see a benefit to utilizing American Express services and benefits compared with other bank holding companies with payment cards?
Is Hershey's considered a household name for snacks & confectionery by consumers?
We asked Virtual Audiences:
💡 How do Americans perceive Hershey’s confectionary products, and how do they compare its products to other confectionary brands?
Understanding what makes Gen Z tick.
We asked Virtual Audiences:
💡 What are Gen Z's distinct behaviors, preferences and values?
Consumer Preferences: Gen Z Alcoholic Beverages
Let's take a look at the alcoholic drinking preferences of Gen Z consumers in the USA, 21 years of age and older by chatting with Taylor 'Socially Conscious' – one of the personas from this Virtual Audiences project.
Watch demoBrand Perceptions: Freya's Bread
Let's take a look at an example from the FMCG industry – what do New Zealand consumers think about the Freya's Bread brand?
Watch demoConsumer Preferences: Healthcare & Pharmaceuticals
We asked Virtual Audiences to conduct research to understand patient needs, evaluate the effectiveness of medications, and assess market demand for new medical treatments.
Watch demoBrand Perceptions: Hershey's Confectionary
We asked Virtual Audiences: How do Americans perceive Hershey’s confectionary products, and how do they compare its products to other confectionary brands?
Watch demoConsumer Preferences: Entertainment & Media
Let's seek to understand audience preferences for different types of content, platforms (streaming, traditional TV, etc.), and genres.
Watch demoConsumer Preferences: Consumer Electronics
Let's take a look at what consumers prefer when it comes to features in smartphones, laptops, and other tech gadgets.
Watch demoConcept Testing: Automotive
We asked Virtual Audiences to gauge consumer interest in various car models, features, and technological advancements like electric vehicles.
Watch demoBrand Perceptions: American Express
We asked Virtual Audiences: How do consumers outside of America perceive American Express? Do they see a benefit to utilizing American Express services and benefits compared with other bank holding companies with payment cards?
Watch demoConcept Testing: Food & Beverage
We asked Virtual Audiences to analyze consumer tastes and dietary trends to inform the development of new products, such as plant-based foods or energy drinks.
Watch demo❓ What research question would you ask?
Book a demo and our team will work with you on a proof of concept for your business.
See what Yabble customers have to say.
“Yabble is intuitive, smart and highly efficient. Yabble helps us solve time and how to be more efficient. We can turn around projects faster and more effectively. It allows us to be 'smarter' by freeing up time to spend on high-value analysis”
Nicola Q. // Founder & CEO, Small Business
Collected via G2
Access the full Yabble toolbox with one monthly subscription
With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.
Yabble’s, all-inclusive subscription model includes access to: Count, Gen, Summarize, Stories and Yabble’s latest AI generative innovation Virtual Audiences.
The more you Yabble, the more you save.
How does the Yabble Virtual Audiences product work?
The Yabble Virtual Audiences tool is the ultimate end to end AI solution for research. Making insights in minutes a reality.
- Specify your topic of interest, then review, amend or approve the questions built on Yabble’s decades of research expertise.
- Build your personas and specify your desired audience using demographic and behavioural characteristics or simply approve Yabble's suggestion based on your topic.
- Using augmented data, Yabble’s Virtual Audiences tool provides instant answers to your questions using AI-generated data.
- Interrogate the data for further analysis in Yabble to explore the full power of AI for insights.
How do I access the Yabble Virtual Audiences product?
The Yabble Virtual Audiences product is currently available in all Yabble subscriptions and costs 2,500 credits.
What is augmented data for Virtual Audiences?
Augmented data uses the combined knowledge of Large Language Models (LLMs), relevant and recent trend data, social data, behavioral statistics and where appropriate, your own proprietary datasets to create a unique AI-generated audience to answer your research questions. This unique approach via the Yabble platform provides increased relevancy and recency of data above what a large language model alone can provide.
Can I ask any research question for any audience?
Yes, Yabble's augmented data tools have a very broad range of knowledge and should be reliable for most topics and markets. If you have a highly specialized topic and need a different research approach contact the Yabble team via hello@yabble.com
How much data can I create?
The number of topics you can research is unlimited. For each topic, there is a limit of 250 completed responses within the Virtual Audiences environment. This gives a good indication of what a market is thinking or feeling on any topic.
How do I conduct further research on my insights?
In the Yabble platform, you can:
- Run additional analysis on your data
- Ask your data questions
- Download and visualize your insights
Is data protected when I use the Yabble Virtual Audiences product?
Yabble operates a 'walled garden' approach to data security. When you use the Yabble platform you are covered by Yabble's security and privacy settings which include ensuring that your data does not pass to OpenAI to train their models.
How much will it cost to use the Yabble Virtual Audiences product?
Yabble's Virtual Audiences tool will be included in all annual subscriptions within the Yabble platform. You can see more information about our pricing options here.
Proprietary Data for Virtual Audiences FAQs
What are some examples of good ‘proprietary data’ that I can use with Virtual Audiences?
To get the most out of the proprietary data feature of Virtual Audiences, types of data best suited to the tool:
- Internal market research data or reports e.g. survey data, reports, interview transcripts etc
- CX Studies
- UX / Design Studies
- Support tickets
- Customer chat logs
- Internal knowledge base or FAQs.
- Product description or documentation
- Academic articles
- Market reports
- Etc i.e. Any type of text data not available publicly on the internet that can better inform your specific project.
Where possible, provide data in string format i.e. data labels rather than numeric codes.
Can I upload multiple files types at once?
Yes! You can upload up to 10 files (max file size 2MB each) to one Virtual Audiences project, and they do not need to be the same file type.
What types of files can I upload?
There are several different file types that the Yabble proprietary data feature accepts, including .PDF, .CSV, .TXT, .DOCX, and .XLSX (max file size 2MB each).
How long will it take my data to process?
Virtual Audiences projects can take as little as 15 minutes to complete from topic input to insights output – but this will vary based on the quantity and size of the proprietary data you upload to the project i.e. the more data you provide, the longer the process will take for the AI to read and process the data.
How much does my proprietary data come into play vs. synthetic data?
When creating the Knowledge Lake for your Virtual Audience the AI will read across all data provided.
The extent to which it ‘relies’ on your proprietary data to create its personas, synthetic respondents and answers will vary depending on your data volume, content, completeness and the relevance of your data to the questions you have have asked. As well as the recency of your data.
As all data is multi dimensional, some data is more valuable to the process then other pieces, and this is decided by the AI on a case by case basis depending on the research or business question you have asked. Also the ability for the data to be cross referenced / validated between sources.
Yabble will always create the Knowledge Lake using a combination of sources, but the utilization rate of each source will vary dynamically depending on the question being asked.
Yabble’s AI also has a recency bias inherent – so, as an example, if the proprietary data you upload is from 3 years ago, the AI may find more recent information from our other sources.
If you have any specific questions about Virtual Audiences and how this works with your own data to provide insights, contact the team at support@yabble.com.
How relevant does the topic need to be to the proprietary data? What happens if the data is irrelevant?
Yabble’s AI will read across all data provided. It is assumed that you will provide data that is related to the topic, however, if there is some unrelated data, the AI will be able to ‘clean and ignore' this data to an extent.
As the product is in beta, edge cases where data is entirely unrelated may provide poor results.
If you have any specific questions about Virtual Audiences and how this works with your own data to provide insights, contact the team at support@yabble.com.
Can I do a Virtual Audiences project entirely run on proprietary data?
No, not at this stage.
Can I customize the weight I give my proprietary data vs. other sources that are used?
No, not at this stage.
What if I don't have any demographic data for my proprietary data?
If your data doesn’t include any demographic data, the Yabble AI will recommend and generate target demographics, based on data it has gathered from other sources. This can always be regenerated later by you before you complete the project, if you would like to.
Note: The proprietary data will still be used to form the persona’s personality characteristics and behavior even if demographics are absent.
If I put my target audience as ages 18 – 45 but my data includes ages 18 – 65, will it disregard the irrelevant data?
There will be demographic-specific insights and general insights in the proprietary data. Insights specifically relevant to the non-target audiences might be disregarded when generating insights. But, all the relevant information will still be used.
Can I re-use personas and/or go back to the same project and ask more questions?
No, not at this stage.
How does it deal with images that might be in proprietary data? i.e. if you're importing a PDF that is a report of some kind, can that be imported?
At this stage, the AI cannot process images. It can pull some context from text in tables, but it’s not seamless. At this stage, text data is best for all data qualitative or quantitative i.e. labelled data rather than numeric codes.
Can I link my Yabble-collected data to a Virtual Audience project?
No, not at this stage. You can however download the data from the platform, then upload it in the VA process.
Can I access my proprietary data for theme counting, summarisation or to chat with Gen?
No, that would need to be uploaded separately via the normal ingestion process in Yabble.
Can I ask my personas about specific proprietary data that I've uploaded?
Currently, the proprietary data is used as a layer in Knowledge Lake and blended with other data Yabble collects. At this stage you will not be able to ask the AI-generated personas about specific data you have uploaded.
How does it look at close-ended data? e.g. survey data that talks about awareness of certain programs, customer satisfaction, etc.?
Currently Yabble can read closed ended data that is in string format i.e. data labels rather than numeric. It will look at the question for context i.e. The question must be clear for the model to understand the context of ‘Very satisfied’ for example.
If you have any specific questions about Virtual Audiences and how this works with your own data to provide insights, contact the team at support@yabble.com.
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