How GLP-1 Drugs Are Transforming Consumer Behavior and What Businesses Should Do About It
This research was conducted on 17/12/25 and made possible using Virtual Audiences GLP-1 receptor agonists (medications like Ozempic, Wegovy, Mounjaro, and Zepbound) are no longer..
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Reflections On 2025: A Conversation With Doug Guion
The past 12 months have marked an inflection point for the insights industry. At the start of 2025, AI featured heavily in conversations but wasn't being used widely in practice...
Virtual Audiences Just Got Even Better
Virtual Audiences just got even more powerful. With a cleaner workspace, smarter persona chats, and new ways to work quickly, getting actionable insights is easier than ever.
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Gifts That Won't Get Sent Back: Christmas 2025 Trends
The Christmas gifting landscape is shifting fast, and 2025 is set to be one of the most value-driven, emotionally charged, and socially influenced gifting seasons yet. Economic..
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4 Big Insights Trends to Watch in 2026
The 2025 GRIT Business & Innovation Report draws on responses from thousands of brand-side and supplier-side insights professionals around the world and shows that the industry is..
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How to Supercharge Brand Planning using Virtual Audiences
The end of the year is the natural time to pause, take stock, and decide what comes next. For most marketing and brand teams, that means reviewing how your brand performed, what..
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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and..
When AI Gets It Wrong: The Deloitte Scandal and the Case for Purpose-Built Intelligence
The recent Deloitte Australia scandal has once again thrown the spotlight on the dangers of using generic generative AI models without proper oversight. According to reporting by..
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How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
