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The Yabble blog

From thought leadership to product announcements, the Yabble blog is your hub for the latest in insights.

How AI-Driven Insights Are Transforming Marketing & Market Research Strategies

In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..

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What Are the Top Martech Tools for Audience Insights?

In the dynamic realm of digital marketing, the ability to harness cutting-edge technology for audience insights can make the difference between good and exceptional marketing..

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Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research

This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.

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Top 5 Tips for Business Leaders in New Zealand and Australia Looking to Implement AI for Insights – with Emily Blumenthal

AI adoption in businesses varies significantly across regions, with Australia and New Zealand lagging behind compared to the USA and Europe. According to a BCG report, Australia’s..

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How to Get Started with Generative AI for Audience Insights Today

In today's fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is..

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6 Proven Tips for Enhancing Marketing Strategies with Target Audience Insights

In the world of marketing, understanding your target audience isn't just beneficial; it's essential. The term 'target audience' goes beyond a simple buzzword—it's a foundational..

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New Pay As You Go pricing & getting the best value with a Yabble annual subscription

As part of our commitment to deliver innovative insights tools and continuously enhance our services, we're adjusting our Pay As You Go pricing to better reflect the value of and..

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Elevate Your Synthetic Data Research With The New Virtual Audiences Export

We’re thrilled to announce a significant update to our Virtual Audiences tool that transforms how you access, interpret, and share your augmented data findings. Understanding that..

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Yabble answers ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights

The realm of Generative AI in market research is expanding, introducing both groundbreaking opportunities and complex challenges. Recognizing the need for clarity and trust in..

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