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Gifts That Won't Get Sent Back: Christmas 2025 Trends
The Christmas gifting landscape is shifting fast, and 2025 is set to be one of the most value-driven, emotionally charged, and socially influenced gifting seasons yet. Economic..
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4 Big Insights Trends to Watch in 2026
The 2025 GRIT Business & Innovation Report draws on responses from thousands of brand-side and supplier-side insights professionals around the world and shows that the industry is..
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How to Supercharge Brand Planning using Virtual Audiences
The end of the year is the natural time to pause, take stock, and decide what comes next. For most marketing and brand teams, that means reviewing how your brand performed, what..
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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and..
When AI Gets It Wrong: The Deloitte Scandal and the Case for Purpose-Built Intelligence
The recent Deloitte Australia scandal has once again thrown the spotlight on the dangers of using generic generative AI models without proper oversight. According to reporting by..
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How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Meet the New Yabble: Sleek Design, Seamless Workflows, Same Powerful AI
A unified interface upgrade across all your favorite AI tools – meet the new Yabble. Yabble’s tools are already built to help you move fast and uncover deeper insights from your..
