How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Meet the New Yabble: Sleek Design, Seamless Workflows, Same Powerful AI
A unified interface upgrade across all your favorite AI tools – meet the new Yabble. Yabble’s tools are already built to help you move fast and uncover deeper insights from your..
#AIonPoint: Why “Ugly” Sells—And What Your Brand Can Learn
In a world obsessed with perfection, the rise of “ugly” products and retail environments is turning heads—and opening wallets. From kitschy Crocs to rough-hewn produce, brands..
Your Questions About AI Personas - Answered
AI Personas are changing how companies think about customer understanding. In our recent webinar, Persona Graveyards – Where Good Insights Go to Die, Doug Guion answered some of..
AI Agents Are Coming: Here's Why That's a Good Thing for Market Researchers
What Are AI Agents and Why Is Everyone Talking About Them? If you’ve listened to the recent episode of Steven Bartlett's Diary of a CEO podcast titled "AI Agents Emergency Debate:..
#AIonPoint: The Future of Fashion – Secondhand is Becoming Number One
Secondhand fashion is no longer a niche part of the fashion industry. Nowadays they are fundamentally one and the same. As consumers increasingly seek out sustainable, affordable,..
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector...
