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The Yabble blog

From thought leadership to product announcements, the Yabble blog is your hub for the latest in insights.

Fine-Tuning vs. General Purpose Models for AI in Market Research: A Perspective Shift

Three months ago, if you had asked me about fine-tuning language models versus using general-purpose models, my response would have been immediate and straightforward:..

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The Misunderstood Potential of Synthetic Data: Breaking Free from the Notion of "Fake People"

Originally published on LinkedIn by Yabble Chief Growth Officer, Doug Guion.

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#AIonPoint: How Gen Z is Redefining Luxury

Gen Z is shaking up the luxury market, steering it away from traditional values toward inclusivity, sustainability, and digital authenticity. Representing 20% of the personal..

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Introducing Yabble’s Upgraded Summarize Tool and New UX Enhancements for Projects

We’re excited to unveil the latest upgrades to Yabble’s Summarize tool and the brand-new user experience (UX) updates to the Projects view in Yabble. These updates are designed to..

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#AIonPoint: Consumer Loyalty in Retail and CPG - Key Insights from 2024

As competition in retail and Consumer Packaged Goods (CPG) soars, brands can’t afford to fall behind in the loyalty game. With Yabble’s synthetic data solution, Virtual Audiences,..

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#AIonPoint: Market Insights for Brands Powered by Virtual Audiences

In today’s lightning-fast market landscape, brands know that timely, high-quality insights are the keys to staying competitive. Yet, traditional research methods are often too..

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Mastering LLM Prompting: Insights from Two Years of Experience with Large Language Models

As a Machine Learning Engineer at Yabble, I’ve had the privilege of working with Large Language Models (LLMs) for the past two years, even before the explosion of interest sparked..

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Take your insights to the next level with Yabble’s enhanced theming & sentiment analysis tool

At Yabble, we’re constantly pushing the boundaries of text analytics innovation to ensure our customers have access to the most advanced tools for data analysis. Our latest update..

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Yabble proud to become a YouGov company: Setting the standard for generative AI in market research

We are thrilled to announce that Yabble is now a YouGov company.

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