In our recent webinar, Persona Graveyards – Where Good Insights Go to Die, Doug Guion answered some of the most pressing questions about this groundbreaking approach to insights.
We’ve collected the key Q&As from the session here to help you understand what it is about AI Personas that makes them a smarter, faster, more insightful tool for modern marketers and researchers.
AI Personas are dynamic, data-driven digital profiles powered by real-time public data and enhanced by your private research - all in a secure, walled-garden environment.
Unlike traditional personas that are static and based on limited research windows, AI Personas evolve continuously and reflect real-time shifts in attitudes, behaviors, and values.
With Yabble's AI Personas you can query your choice of audience - from early tech adopters in the US, to Gen Z snackers in Australia, to sustainability-minded parents in Europe - uncovering instant, nuanced insights that mirror real-world complexity.
What Makes AI Personas Different From Traditional Personas?
Let's break it down.
What Makes AI Personas Different From ChatGPT or Other LLMs?
Unlike general AI models like ChatGPT that generate text by predicting word patterns, Yabble’s AI Personas are built for fact-based insight generation.
They’re powered by a retrieval-augmented generation (RAG) architecture that pulls real-time information from trustworthy public sources and your own proprietary data - so you get insights, not guesswork.
✅ Citations included
✅ Sources traceable
✅ Accurate summaries
That’s a critical difference for anyone using AI to make business decisions.
Do AI Personas Use Private Data? Are AI Personas Secure?
AI Personas start with public data - think reviews, forums, trend reports, journal articles, research reports, news, and social content.
You can then enhance the research using your data from sources such as customer surveys, interview transcripts, and internal reports. This content is stored in your secure, walled-garden environment - fully private, fully compliant, and only visible to your team.
🔒 Your data never leaves your environment.
🧠 It powers smarter, more contextual insights.
Old-school personas often rely on small, homogeneous panels or isolated data sets. The result? Narrow views and outdated assumptions.
Yabble’s AI Personas scan a huge range of public inputs across regions, industries, and platforms. This creates a broader, more representative signal of what real people are doing, saying, and feeling - right now.
By blending this with your own research, AI Personas deliver a multi-dimensional, always-on consumer lens.
Not entirely - but they can dramatically accelerate and enhance them.
Where traditional research takes weeks to design, run, and analyze, AI Personas let you:
Think of AI Personas as your on-demand insight engine—freeing researchers and strategists to focus on creative activation, not just data wrangling.
Here are four practical steps you can take today to modernize your research workflows:
Dig into your drive and pull up past surveys, reports, and transcripts. Upload them to Yabble and generate new insights from what you already have.
With AI Personas, you’re not limited by traditional sample sizes. Ask open-ended questions and get rich answers in minutes.
Get the full picture by combining the voice of your customers with the voice of the market. Personas synthesize both seamlessly.
Test ideas and learnings before launching a full-scale study. Let AI Personas guide your direction before investing in long-term work.
In a world moving faster than traditional research can keep up with, AI Personas offer:
As Doug Guion said during the webinar: “You don’t need to start from scratch to uncover something new - you just need the right system to reveal it.”
Yabble's AI Personas give your team a living, learning, evolving source of truth.
👉 Book a demo and see how your old research, your new questions, and the right AI can unlock powerful, immediate insights.