Skip to content

Yabble Guides and Downloads

Access practical guides and resources to build your confidence with AI insights and help you turn data into confident, informed decisions.

AI-Academy-Thumbnails_Guide-to-generative-AI-for-audience-insights

YABBLE GUIDE TO
Generative AI for Audience Insights

Welcome to the Yabble Guide to Generative AI for Audience Insights, a comprehensive resource designed to equip marketers and insights professionals with the latest tools and strategies for leveraging generative AI for audience insights.

This guide delves into the practical applications of generative AI across various facets of marketing – from essential tips for mastering audience insights, to the top Martech tools for audience insights, how AI-driven insights is transforming marketing & insights strategies, and most importantly, how to get started.

Yabble-Guide-to-AI-Personas-for-Marketers-and-Researchers---Thumbnail

YABBLE GUIDE TO
AI Personas for Marketers & Market Researchers

Imagine having instant access to evolving, AI-driven personas that grow smarter with every interaction. That is the world we now live in with Generative AI making access to consumer insights quicker and easier than ever before for marketers and researchers.

By addressing inefficiencies in traditional research methodologies, AI personas present a dynamic, data-driven solution that enhances both speed and depth of consumer insights. This eBook delves into their practical applications, benefits, and the opportunities they offer to marketers and researchers alike.

AI-Academy-Thumbnails_Guide-to-vetting-your-synthetic-data-providers

YABBLE GUIDE TO
Vetting Your Synthetic Data Providers

Synthetic data is a hot topic right now – and for good reason! It is one of history's largest disruptions to the market research industry.

This guide highlights the benefits and limitations of synthetic data, the importance of understanding its creation process, and the need for measures to address ethical concerns and biases. It also outlines the key questions for you to use when vetting synthetic data providers.

AI-Academy-Thumbnails_Guide-to-getting-the-most-out-of-synthetic-data

YABBLE GUIDE TO
Getting the most out of Synthetic Data.

What it is and where to start – a practical guide for marketers and market researchers looking to get started with utilizing synthetic data in their practice.

This practical guide, brought to you by the AI for insights experts, has the answers to:

  1. Where your data comes from
  2. How to ask the right questions
  3. And how to know the answers are valid
AI-Academy-Thumbnails_Guide-to-synthetic-data-in-the-real-world-of-research

YABBLE GUIDE TO
Synthetic Data in the Real World of Research

In this guide, you will find:

  • An overview of the history of synthetic data

  • A comparison of the traditional research process against that which tools like Virtual Audiences enable

  • Case studies and use cases for synthetic data in research RIGHT NOW

Website-Graphics-Pricing-2-1

Access the full Yabble toolbox
with one monthly subscription 

With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.

Yabble’s, all-inclusive subscription model includes access to: Count, Gen, and Yabble’s latest AI generative innovation Virtual Audiences.

The more you Yabble, the more you save.

The latest news from Yabble

Competitor Research That Keeps Pace With the Market

#AIonPoint: Competitor Research That Keeps Pace With the Market

How Yabble's Virtual Audiences makes competitor intelligence quick, consistent, and genuinely interrogable — illustrated through an Australian...

Read blog

YabbleJuly 6, 2026

AI Personas for Market Research: Expert Q&A on Building, Bias & Best Practices

AI Personas for Market Research: Expert Q&A on Building, Bias & Best Practices

At Esomar's latest Community Circle, a panel of research experts assessed the pros and cons of qualitative AI personas. Our Chief Growth Officer Doug...

Read blog

YabbleJuly 2, 2026

[MEDIA RELEASE] Yabble sells to Global Insights Leader

[MEDIA RELEASE] Yabble sells to Global Insights Leader

Read blog

YabbleAugust 6, 2024

Trusted and chosen by companies around the globe

Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.

For answers to this, that, and everything. Yabble it.

Yabble-Testimonial-Anonymous-Logo

"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."

Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency

Yabble-Testimonial-Contact-Logo

“Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Yabble.”

Megan Walker
Research and Insights Lead | Contact Energy

Yabble-Testimonial-Anonymous-Logo

"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."

Yabble User
CX Insights Lead | Anonymous Online Travel Agency

Yabble-Testimonial-G2-Logo

"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."

Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)

Yabble-Testimonial-Foodstuffs-Logo

“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”

Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ

Yabble-Brands-Icon

Brands

For marketers and insights teams within companies.

Yabble-Agencies-Icon

Agencies

For market research agencies and research consultants.

See the power of Yabble's AI solutions