Virtual Audiences in Practice: Testing a New Approach to Early-Stage Market Research
February 25 @ 12PM CT
Virtual Audiences is emerging as a new approach to early-stage market research, but how credible is it and where does it add value?In this joint webinar, MDRG and Yabble introduce Virtual Audiences and explore how they can be used to generate early, directional insights. Using an exploratory beverage case study, MDRG will share what they learned from testing this approach, how the insights compared with traditional methods, and how Virtual Audiences can help frame stronger hypotheses and design more effective research.
From Vision To Validation
How AI Personas Are Changing Creative Evaluation
Join Yabble Chief Growth Officer, Doug Guion for a live session unveiling a major evolution in market research: AI personas that not only think like your audience but can now see your creative and respond to it in real time.In this powerful 30-minute webinar, you’ll get an exclusive look at Yabble’s new image testing capabilities — where product designs, ad concepts, packaging, and social visuals are instantly analyzed and rated by validated AI Personas.
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Smash Your Insights Bottleneck
Turn Piles of Files into Instant Insights
You have no shortage of data available - survey responses, campaign feedback, social chatter, and a pile of reports labelled “to read”. But when you desperately need answers to an urgent question, processing and understanding your data eats up time that you don’t have.In this 30-minute webinar, Sarah Goodhew (Product Growth Manager @ Yabble) breaks down how slow analysis is quietly stalling your marketing momentum and what you can do about it.
Persona Graveyards
Where Good Insights Go To Die
Traditional personas are out of date the moment they’re filed away. In today’s fast-moving market, that’s not sustainable.Join industry expert Doug Guion to discover how AI personas adapt over time—evolving with your audience, learning from each project, and delivering instant, actionable insights. Say goodbye to static snapshots and hello to dynamic, always-on audience understanding.
Ditch the Pivot Tables
How AI Agents Are Transforming Data Analysis
AI-powered analytics are transforming the way researchers interact with data, making insights faster, smarter, and more intuitive than ever before. Join Yabble CEO & Founder, Kathryn Topp, as we explore the next evolution of AI-driven research – where conversational AI helps you engage with data, extract key themes, and deliver actionable insights in real-time. In this session, we’ll discuss: How AI agents are revolutionizing the insights workflow; The power of conversational AI in mining and interpreting data; Real-world applications of AI-driven research; What this shift means for the future of market research.
The AI Persona Revolution
Insight at the Speed of Thought
Join Yabble for ‘The AI Persona Revolution: Insight at the Speed of Thought with Persona Libraries’, an exclusive first look at the latest breakthrough in AI-powered market research.Imagine a future where your brand doesn’t just understand consumers – it anticipates them. With the advent of Persona Libraries, brands now have access to persistent, AI-driven personas that evolve and deepen with every interaction. In this session, you’ll uncover the power of persistent personas that grow alongside your brand, delivering on-demand insights and enabling live engagement.Don't miss this chance to experience the future of market research.
Get Insights in Hours and Virtual Consumer Feedback
Brilliant Experience AI 4 UX Podcast
In the latest episode of AI for UX, our very own Kathryn Topp, CEO and Founder of Yabble, dives into the transformative impact of AI on UX research and consumer product innovation.From accelerating insights to enabling rapid product iteration, Kathryn shares how AI is reshaping how we understand and serve consumers—highlighting trends like the growing convergence of physical and digital experiences.Curious how AI can power your UX research? Dive into Kathryn's conversation with Brilliant Experience and discover how Yabble is at the forefront of AI-driven insights.
Breaking New Ground
Understanding Consumer Preferences Through Synthetic Data
Yabble’s Chief Growth Officer, Doug Guion will showcase how a global soft drink brand (you've heard of them...) used AI to understand the Gen Z market in small-town India and test 5 new energy drink concepts with those personas. Get an exclusive peek into: Cracking the code for a Gen Z market - learn how Yabble leveraged AI to decode the Gen Z market for energy drinks in one of the largest populations in the world. Persona creation reimagined - witness the birth of hyper-realistic consumer segments that bring your target audience to life like never before. AI-powered concept testing - experience the thrill of real-time product ideation using cutting-edge persona chat technology.
Revolutionizing Retail Insights
With Generative AI
Let's explore how generative AI is reshaping the retail landscape. Gain actionable insights on leveraging AI to enhance customer experiences, optimize operations, and stay ahead of the competition. Join Doug Guion, Chief Growth Officer @ Yabble to learn practical applications for AI in retail, cost & time efficiency metrics for GenAI for insights, how AI for insights can significantly improve your ROI and business impact as a researcher, and future trends to keep an eye out for.
Generative AI in FMCG
Driving Innovation and Market Insights
Are you ready to revolutionize your market research and marketing strategies? We are thrilled to invite you to our groundbreaking webinar, ‘Generative AI in FMCG: Driving Innovation and Market Insights.’ Gain insights on cost and time efficiency, real-time competitive reviews, and more with Emily Blumenthal – Customer Growth Director @ Yabble. With over 20 years of experience in customer experience, insights, data, and marketing for some of the biggest retail, media, and FMCG companies in New Zealand, Emily is leading the way in implementing AI insight solutions for brands in the APAC market.
Synthetic Data for Research & Insights
An introduction with Insight Platforms and Doug Guion
Learn all about synthetic data for research & insights: what it is, where it comes from, how you can use it and why it’s here to stay. Synthetic Data. Augmented Data. Synthetic Personas. Virtual Audiences. Whatever you call it, new types of generated data are coming to the research & insights industry. Get up to speed fast in this Insight Platforms masterclass with Doug Guion (Chief Growth Officer at Yabble).
AI Incubator
Exciting tools for B2B marketers with The Marketing Practice
You have no shortage of data available - survey responses, campaign feedback, social chatter, and a pile of reports labelled “to read”. But when you desperately need answers to an urgent question, processing and understanding your data eats up time that you don’t have.In this 30-minute webinar, Sarah Goodhew (Product Growth Manager @ Yabble) breaks down how slow analysis is quietly stalling your marketing momentum and what you can do about it.
Want to ride the synthetic data wave?
Dive in now with your own data
When multiple Fortune 100 companies are using synthetic data, you know you should be too. Join Doug Guion as he explores the rapidly evolving world of synthetic data and its indispensable role in today's competitive landscape, including: The latest innovations in synthetic data for market research; the doors these innovations open for brands and agencies alike; how custom synthetic data can provide business-specific data to your projects; and tips to building your business case for synthetic data solutions in your business.
Are you asking the right questions about synthetic data?
With Kathryn Topp and Doug Guion
Get ready to roll up your sleeves and dive into the synthetic data deep end with Kathryn Topp, CEO & Founder of Yabble, and Doug Guion, Chief Growth Officer at Yabble. We're tossing out the script and taking on the questions you've been itching to ask. Wondering how to tell a top-notch synthetic data provider from a dud? Or maybe you're curious about squeezing every ounce of value out of your data? Kathryn and Doug are here to light the way.
Synthetic data is going to eat you(r job)!
No it's not, and Doug Guion will show you how to save yourself
Synthetic Data, Augmented Data, Synthetic Personas, Virtual Audiences – whatever you want to call it – are here, NOW, democratizing access to insights. You can now chat with, interact with and interpret insights generated by Virtual Audiences in minutes – generating in under an hour what took traditional sample a week or more to generate in days gone by.Join Doug Guion, Chief Growth Officer at Yabble and 25+ year research industry aficionado, as he walks you through: What the !@#$ are Synthetic Personas/Virtual Audiences? How can they make your research spend infinitely more efficient? Shelf-ready Virtual Audiences generating insights RIGHT NOW for brands globally.
Traditional panels are dead!
Well, not quite, but synthetic data is close on their heels
Of course, traditional panels aren’t truly dead – there is still a valid place for them as a part of your insights strategy. But we’re in a new age of data creation. Let’s stop pretending that human opinion is the gold standard. Join Doug Guion, Chief Growth Officer at Yabble, as he walks you through: How synthetic data is stacking up against traditional sample across accuracy, relevancy, and quality of insight. When and why panel research still holds its ground and how it can be effectively combined with AI-driven methods for unparalleled results. How brands are using synthetic data TODAY to supercharge their insights
