Your ultimate AI
research assistant.
Start chatting with with your data today. Ask unlimited questions, dive deeper into emerging trends or focus on a particular topic.
No more waiting for insights – with Gen rich insights are just a question away.
Designed to help you uncover hidden insights
Generate insights from all corners of your data with speed and ease. Simply ask your data a question and get instant insights with generative AI. No need to run cross tabs or read transcripts anymore.
With Gen you can ask your data unlimited questions. Focus on a particular topic, drill down to key behaviors or explore your data holistically.
Insight generation has never been easier. Effortless insights, instantly.
It’s that simple. Yabble it.
Rethink how you create insights
You can generate insights from any type of data with Gen, from longer qualitative interviews to shorter product reviews and surveys. Just ask Gen your question and you will have game changing insights instantly. Insight based strategic decision making has never been easier.
Have the freedom to explore your datasets
Create unlimited insights quickly and iteratively. There’s no limit to the number of questions you can ask Gen. Gen delivers insights immediately using the best natural language models and Yabble’s 20,000+ hours of collective research knowledge.
Be confident your data is secure
Yabble operates a ‘walled garden’ approach to your data to ensure customer data is not used to train language models like OpenAI’s ChatGPT. Data peace of mind guaranteed.
Ready to supercharge your insights?
Use Gen together with Count & Summarize for the richest insights
You can use our game-changing AI tools separately to achieve powerful results or why not maximize the impact by combining them.
Let Count analyze your unstructured data for themes, sub-themes, sentiment, and trends — and then dive into the "why" behind those insights using Gen.

"I love being able to chat with my data. It's perfect for diving deeper into all the different topics and getting insights quickly. It's super easy to use."
Early Beta User
Yabble Gen FAQ
What is Gen?
Gen is an AI Research Assistant that allows you to have a conversation with your own data in a similar way to how you use ChatGPT’s technology – all within Yabble’s secure, walled garden data environment. You can prompt Gen to query your dataset to provide an insight. Gen can even suggest actions if you ask it to.
Gen uses a natural language model which means you can ask your data all types of questions and Gen will be able to answer your question instantly and conversationally. While ChatGPT is asking questions of the internet up to 2021, Gen allows you to ask questions on your own proprietary dataset – whatever topic that might be. Once your dataset is uploaded into the Yabble platform you can prompt Gen to query your dataset and provide high level insights or dive deeper to explore your data holistically – all with data security peace of mind.
How do I use Gen?
Simply type a question related to your own dataset, and Gen will do all the work for you.
You can specify which particular part of your project your question relates to, or for more general questions, ask them across ‘All Questions’.
How to structure your question to Gen?
As a user, I want to know about what’s really driving peoples opinion about the prices at Walmart form their responses to a survey question.
OK: Why?
Good: Why did people say that?
Better: Why did people say that about pricing?
Best: Why did people have those concerns about pricing at Walmart?
Gen has its own context builder and should be able to handle most questions it receives. However, it is helpful for a user to be as specific as possible if they want to dial in to the insights they want from their data.
What does Beta release mean?
This means Gen is available to use now and that there is also a range of features still to be made available in future releases.
How much does Gen cost?
Gen is free to use in Beta release. A range of pricing options will be available upon full release.
Can Gen talk to long and short form data?
Yes, Gen can chat with any type of qualitative data you have in the Yabble platform.
Can Gen talk to Yabble theme-counted data?
While Gen can talk to data that has been theme counted, at present it does not factor in the results of the TC. So the ‘top 3 things people talked about' may be different in some cases. However it is a future (however more complex) feature we are investigating.
Why can’t Gen give me accurate percentages or numbers?
Gen is a language model, and for the time being doesn’t like counting. Gen can however give you an answer like ‘most’ or ‘the main topics people discussed'.
Why doesn’t Gen give me the exact same answer for the exact same question?
Asking Gen an identical / similar question in the same chat will give different responses. Often the subsequent responses can add more detail, as Gen will not want to repeat itself.
Do I have to give a complete context to each question I ask?
The more detail you give, the more information Gen has to work with. However, you can simply ask a question like ‘Why?’ and Gen will go and find context from your previous conversation.
Why doesn’t Gen use all of my survey responses (or ‘comments’) every time?
Gen will find responses related to your question in order to give an insightful answer. It may not need your entire dataset before it can give an answer like ‘most people preferred…’
Further, survey data can contain irrelevant answers. Gen will filter these answers out, or ignore them in its response generation.
What languages does Gen like?
For now, Gen only likes data that is in English. Please watch this space while Gen becomes multi-lingual!
Harness the power of Yabble’s AI solutions. Yabble it.
Get in touch today to revolutionize your insights!