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Redefining Alcohol-Free Packaging for Europe
Redefining Alcohol-Free Packaging for Europe with Ecology & Co and Pure Purple

In a groundbreaking collaboration, Ecology & Co, Pure Purple, and Yabble have joined forces to reinvent the look and feel of Ecology & Co’s 0% alcohol RTD range for a global launch.

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Leveraging AI to Transform Customer Insight for a Major Telecom Player

AI automation eliminated the need for manual reading and coding, processing all 33,000+ responses in minutes.

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Testing Creative Platforms for a Beverage Brand in QSR

The insights gathered facilitated the identification of specific improvement areas, such as enhancing on-board services and strengthening customer support mechanisms.

Redefining Alcohol-Free Packaging for Europe
Redefining Alcohol-Free Packaging for Europe with Ecology & Co and Pure Purple

Yabble’s Virtual Audiences accelerated validation of global packaging design concepts for Ecology & Co’s 0% RTD range, delivering European consumer preferences in under a week, reducing research costs, and strengthening strategic confidence in visual and messaging decisions. 

Yabble-Case-Studies-Feature-Images-Telecom-Industry-Case-Study
Leveraging AI to Transform Customer Insight for a Major Telecom Player

AI automation eliminated the need for manual reading and coding, processing all 33,000+ responses in minutes.

Yabble-Case-Study-VIrtual-Audiences-AI-Personas-QSR-Creative-Testing-Feature-Image
Testing Creative Platforms for a Beverage Brand in QSR

The insights gathered facilitated the identification of specific improvement areas, such as enhancing on-board services and strengthening customer support mechanisms.

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Elevating Customer Expectations

The insights gathered facilitated the identification of specific improvement areas, such as enhancing on-board services and strengthening customer support mechanisms.

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Refining Brand Architecture for a Global ARTD Beverage

Yabble's Virtual Audiences helped a global ARTD beverage brand swiftly refine its brand architecture for Gen Z, cutting costs and enhancing market relevance with real-time insights.

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AI-Powered Segmentation & Strategy in a Shifting Beverage Economy

This case illustrates how Yabble’s AI-powered Virtual Audiences can help brands rapidly decode shifting consumer landscapes.

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Enhancing Engagement through Strategic Naming

Count analyzed thousands of answers, surfaced key themes, and generated insight summaries in minutes. This gave the client a 2-day turnaround from commission to completion.

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Early Stage NPD Validation with AI

This case underscores the strategic advantage of utilizing AI-driven solutions for expedited market analysis and consumer insight generation. 

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See what Yabble customers have to say...

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"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."

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Co-Founder, Managing Partner | Anonymous Market Research Agency

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“Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Yabble.”

Megan Walker
Research and Insights Lead | Contact Energy

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"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."

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CX Insights Lead | Anonymous Online Travel Agency

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"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."

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Marketing Manager | Small-Business (50 or fewer emp.)

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“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”

Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ

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