Unlock your unstructured data with
Themes. Sub-themes. Sentiment. Trends.
Count is 100% automated and turns your data into actionable insights at the click of a button - 1000x faster than an expert human. Immediately identify your key drivers for business growth with Yabble’s AI solutions.

Understand your customers’ mindset
Understand the key themes and trends from your dataset then use Yabble’s suite of AI tools, to probe deeper into the why behind the themes and trends across different audience segments.

Identify your business drivers
Access color-coded, easy-to-understand summaries of your customers’ feedback sentiment — positive, negative, and neutral. Our world-leading proprietary technology is fully automated, so all you’ve got to do is click a button.
Remain a step ahead by quickly and easily discovering the drivers behind your business performance with intuitively visualized data, helping you make better business decisions.

Discover emerging trends
Yabble Count automatically trends your data.
Got a new month? No issue. Just upload and link it to your project. Yabble will trend it, identify emerging trends and highlight key movements in sentiment.
View trends by month, across quarters or over a year to illuminate critical trends helping you work smarter, faster and be more informed.
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Combine Count with Yabble’s other AI solutions for game-changing insights
Yabble’s fully automated AI solutions offer huge time savings and an unparalleled understanding of your audience. Once you have ‘Counted it’ with Yabble Count interrogate it further to produce even richer insights with Yabble’s Gen tool.
Want the richest possible insights? Use Count and Gen together for the most powerful results.

Get started with Yabble today
Count FAQs
What is Count, and why is it useful?
Yabble's automated AI solutions take the heavy lifting our of data coding. Just link or upload your data, and let our automated AI solutions do the rest. Using a combination of cutting-edge and proprietary algorithms and technology, it takes any unstructured text data and analyzes it for themes, sub-themes, and sentiment.
The insights Count provides enable you to immediately identify the key things you can do to drive business growth. They also highlight opportunities for queries, guiding you to areas you can mine for even deeper insights.
Count helps you pinpoint places for improvement, allows you to optimize your customer and brand experiences, and validates business strategy and decisions.
What kinds of data can you run in Yabble Count?
Count is capable of analyzing data from nearly any source, including survey responses, product reviews, and unnested comments from social media. Future releases will include more advanced social media data and call center data.
What can theme counts tell me about my unstructured text dataset?
Theme and sub-theme counts allow you to unlock immense value from your text data. They enable you to see the most talked-about subjects within a particular dataset and can tell you instantly where the biggest drivers and inhibitors of your business lie.
What are themes and sub-themes?
Themes are one- to two-word subjects that highlight the main areas of response within your dataset. These are high-level buckets such as management, customer service, online shopping, and shipping.
Sub-themes add layers of rich detail to your themes. For each theme that Yabble Count generates from your dataset, you’ll see all the sub-themes that sit underneath it, be they positive, neutral, or negative. For example:
Theme: Parking
Sub-themes: Spacious parking spots, Good location, Expensive parking, Too busy/not enough availability
Sub-themes are one of the true goldmines of Hey Yabble and allow you to:
- Pinpoint the precise areas where you can improve to drive business growth.
- Understand customers’ pain points and solve their problems.
- Make data-driven decisions.
What are sentiment and sentiment scores?
Sentiment gives you an indication of how people feel about a particular subject. Yabble provides in-depth sentiment analysis, displaying it in the form of a sentiment score that gives you an immediate numerical snapshot of the positive, negative, and neutral feelings around a particular subject. The sentiment score on themes ranges from -100 to 100.
Yabble generates two types of sentiment:
- Overall sentiment. This indicates the sentiment breakdown within your entire dataset. It’s displayed as a donut chart at the top of your dashboard, separated into easily understandable, color-coded sections. Positive is green, neutral is orange, and negative is red.
- Theme and sub-theme sentiment. Count calculates sentiment for each individual theme and sub-theme, displaying sub-theme sentiment in the form of an emoticon. Positive is green, neutral is orange, and negative is red. (For instance: you would see a red emoticon next to the Parking > Small spaces sub-theme.) If you hover over the emoticon, you’ll see a detailed count and percentage breakdown of the positive, neutral, and negative buckets.
How does the filter functionality work?
The filter functionality allows you to filter by different variables and to hone in on certain segments of your results. You can filter by:
- Anything you upload (these data parameters come through as custom variables)
- Response date
- Comment sentiment
- Themes
- Sub-themes
- Theme sentiment
- Demographics (pulled through from your data)
- Questions (pulled through from your data)
What can I see on my Explore page?
Your Explore page displays a clear, concise visualization of the analysis Yabble has performed on your dataset.
Your overall sentiment score sits at the top, next to a box displaying correlation between themes and sentiment. Click on the Gen icon in the top right corner to run a Gen chat straight from your counting results.
Below your sentiment score, you’ll see two tabs marked Themes and Sub-themes. You’ll also see the Comments/Filters sidebar to the right.
The Themes tab displays the top-level themes from your dataset, alongside percentage and sentiment scores for each. Percentage indicates the frequency with which that theme arose during analysis.
If you click the arrow (>) next to a theme, your sub-themes will populate underneath, alongside their own percentage counts and sentiment (displayed as emoticons).
The Sub-themes tab displays all your sub-themes in one list. They’re ordered from highest to lowest count, irrespective of their parent themes — but you can see the corresponding theme listed next to each in parentheses (i.e. Spacious parking spots (Parking)). Note: the order of sub-themes in the overall Sub-themes tab may differ from the order of sub-themes under each parent theme.
Hovering over the emoticon next to a sub-theme will generate that sub-theme’s individual sentiment score (counts and percentages for positive, neutral, and negative).
Can I export my data?
Definitely! The current release of Count allows for simple data export via an easily shareable CSV and SPSS format. Later product releases will include more export formats.
How does pricing work?
Count uses Yabble credits as currency. One comment = one credit. So for instance: if you run Count on 500 comments, you’ll spend 500 credits.
Talk to one of the Yabble team to find out more.
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