Vetting Your Synthetic Data Providers.

Synthetic data is a hot topic right now – and for good reason! It is one of history's largest disruptions to the market research industry.

In our recent Q&A webinar ‘Are you asking the right questions about synthetic data?’, Kathryn Topp (Yabble Founder & CEO) and Doug Guion (Yabble Chief Growth Officer) provided valuable insights into the use of synthetic data in market research. They highlighted the benefits and limitations of synthetic data, the importance of understanding its creation process, and the need for measures to address ethical concerns and biases. They also answered some of our most frequently asked questions regarding synthetic data – and outlined some key questions for you to use when vetting synthetic data providers.

This guide is the amalgamation of these key questions and some important things to consider when vetting synthetic data providers.