Testing Creative Platforms for a Beverage Brand in QSR with Yabble’s Virtual Audiences
Key Outcomes
Speed to insight:
From brief to completion, the entire project was delivered in just five business days, with testing of creative concepts completed through persona chat, using Vision, in under 24 hours.
Creative clarity:
Persona feedback provided clear direction on which creative platform—and which elements within each—resonated best with Gen Z across all markets.
Enhanced workshop outcomes:
Real-time AI feedback ensured that decisions made in the workshop were informed, validated, and future-ready.
Background
A leading beverage brand was preparing to launch a new product initiative in a quick service restaurant (QSR) context. To connect meaningfully with Gen Z, the brand needed to test three distinct creative platforms across eight priority markets. Each platform included a full set of creative elements—hero campaign creative, a written manifesto, campaign moodboards, and three creative executions such as social media challenges and interactive in-store experiences.
Objectives
The project had three key goals:
- Evaluate creative resonance: Understand which of the three creative platforms resonated most strongly with Gen Z across multiple markets.
- Gather persona feedback: Capture insights on every creative element, from manifesto language to moodboards and executions.
- Accelerate workshop decision-making: Provide real-time analysis of workshop-generated stimulus to guide brand teams in making confident creative choices.
Approach
The brand collaborated with Yabble’s Virtual Audiences, powered by AI personas and the new Vision feature for visual concept analysis. The process was designed for speed and iteration:
Workshop integration:
On day 1, creative stimulus was produced in the workshop and sent to Yabble at 8am local time.
Rapid turnaround:
By 6pm the same day, Yabble delivered a comprehensive research analysis report with persona feedback on all creative elements.
DIY-ready insights:
While Yabble’s team supported this project directly, the same workflow is available for customers to run themselves in-platform using Virtual Audiences and Vision.
By leveraging Yabble’s Virtual Audiences and Vision feature, the beverage brand:
- Identified the most resonant creative platform for Gen Z globally.
- Tested both written and visual creative with unprecedented speed and depth.
- Reduced time and cost compared to traditional focus groups, while empowering creative teams to make confident, insight-led decisions.
Yabble Virtual Audiences + Vision enable brands to test creative, language, and visuals in real-time with AI personas that think and act like their target audience. Whether guided by Yabble’s team or run DIY in-platform, this approach transforms how brands validate ideas and accelerate marketing success.
