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Effortless insights are as easy as 1, 2, 3, Yabble

AI solutions for all stages of research

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Why Yabble?

Built with a combination of custom algorithms, 50,000+ hours of training and world-class Large Language Models – Yabble is fully secure, and is the leading AI solution for every stage of research.

For answers to this, that, and everything. Yabble it. Learn more

What's new at Yabble?

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Virtual Audiences

Bypass step one. Move straight to the good stuff.

AI-generated data. Unlimited insights. Virtual Audiences – an industry step change (literally) in how insights are created. Instant access to market insights, trends, brand perceptions, written concept tests, segmentations, and more with Virtual Audiences.

Our latest cutting-edge AI solution removes the need for research sample, so you can bypass the time, cost and complexity of traditional fieldwork. Dive straight into creating insights in minutes. Learn more

The Yabble Toolbox

Learn how Yabble’s suite of AI solutions is transforming the insights industry. Achieve deeper more insightful answers to your most important questions in minutes.

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Don't have data?
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Need help analyzing your data?
07-Virtual-Audiences
Create it.

Question to insights in minutes with Virtual Audiences

01-Count
Count it.

Automatically theme & count your data with Count

02-Gen
Chat with it.

Have conversations with your data – with Gen

05-Summarize
Summarize it.

Summarize long-form data for key insights with Summarize

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Access the full Yabble toolbox with one monthly subscription 

With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.

Yabble’s, all-inclusive subscription model includes access to: Count, Gen, Summarize, Stories and Yabble’s latest AI generative innovation Virtual Audiences.

The more you Yabble, the more you save.

The latest news from Yabble

Answers to the top 5 questions technology companies want answered about Innovators and Early Adopters

Answers to the top 5 questions technology companies want answered about Innovators and Early Adopters

Ever wondered what makes the tech world’s pioneers — the Innovators and Early Adopters — tick? These are the folks who line up for the latest gadget...

YabbleApril 9, 2024

Yabble answers ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights

Yabble answers ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights

The realm of Generative AI in market research is expanding, introducing both groundbreaking opportunities and complex challenges. Recognizing the...

YabbleApril 23, 2024

New AI Market Insights Report & Enhanced Yabble Virtual Audiences

New AI Market Insights Report & Enhanced Yabble Virtual Audiences

At Yabble, we are constantly striving to enhance our products to provide you with the best tools for your market research needs. We are excited to...

YabbleJune 25, 2024

Trusted and chosen by companies around the globe

Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.

For answers to this, that, and everything. Yabble it.

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"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”

Alessandro Trainini
Director Analytics and Insights | Procter & Gamble

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“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”

Nick Cook
General Manager of Marketing | Mad Mex

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"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."

Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency

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"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."

Gregg Archibald
Managing Partner | Gen2 Advisors

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“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”

Megan Walker
Research and Insights Lead | Contact Energy

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"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."

Yabble User
CX Insights Lead | Anonymous Online Travel Agency

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"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."

Head of Marketing Strategy, CX & Data Insights
Sky NZ

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"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."

Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)

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"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."

Senior Manager, Consumer & Shopper Insights
Carlton United Breweries

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“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”

Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ