Skip to content
1 2 3 Yabble GIF-1

Effortless insights are as easy as 1, 2, 3, Yabble.

AI solutions for all stages of research.

Trusted by

Meta_Platforms_Inc._logo.svg
P&G-website-logo
Colgate-Emblem
yougov-logo-vector-2022
ESPN
mcdonalds
carlton
newworld
paknsavelogo
mitre10
f1a1e00c-c7b5-4946-b097-4b159d2e4360
farmlands

Why Yabble?

Built with a combination of custom algorithms, 50,000+ hours of training and world-class Large Language Models – Yabble is fully secure, and is the leading AI solution for every stage of research.

For answers to this, that, and everything. Yabble it. Learn more

What's new at Yabble?

Yabble-Virtual-Audiences-Thumbnail-Green

Virtual Audiences

Bypass step one. Move straight to the good stuff.

Virtual Audiences – an industry step change (literally) in how insights are created. Our latest cutting-edge AI solution removes the need for research sample, so you can bypass the time, cost and complexity of traditional fieldwork. Dive straight into creating insights in minutes. Learn more

The Yabble Toolbox

Learn how Yabble’s suite of AI solutions is transforming the insights industry. Achieve deeper more insightful answers to your most important questions in minutes.

Yabble-Website-Blue-Arrow
Don't have data?
Yabble-Website-Blue-Arrow
Need help analyzing your data?
07-Virtual-Audiences
Create it.

Question to insights in minutes with Virtual Audiences

01-Count
Count it.

Automatically theme & count your data with Count

02-Gen
Chat with it.

Have conversations with your data – with Gen

05-Summarize
Summarize it.

Summarize long-form data for key insights with Summarize

Website-Graphics-Pricing-2-1

Access the full Yabble toolbox with one monthly subscription 

With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.

Yabble’s, all-inclusive subscription model includes access to: Count, Gen, Summarize, Stories and Yabble’s latest AI generative innovation Virtual Audiences.

The more you Yabble, the more you save.

The latest news from Yabble

The 2024 Super Bowl’s biggest advertising wins (and losses) according to Virtual Audiences

The 2024 Super Bowl’s biggest advertising wins (and losses) according to Virtual Audiences

Keeping a finger on the pulse of brand perception is more crucial than ever, especially when the Super Bowl season kicks in. It's the time of the...

YabbleFebruary 11, 2024

The Balancing Act of Short-Term Revenue Generation And Long-Term Growth

The Balancing Act of Short-Term Revenue Generation And Long-Term Growth

The path to marketing success is anything but linear these days. There’s an ongoing battle within marketers regarding how to balance capturing short...

YabbleJanuary 9, 2024

Augmented Data: How and Why Now?

Augmented Data: How and Why Now?

Researchers love knowledge. And in a perfect world scenario, they would have fast and unlimited access to the answers they seek. Up until recently,...

YabbleSeptember 24, 2023

Trusted and chosen by companies around the globe

Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.

For answers to this, that, and everything. Yabble it.

Yabble-Testimonial-P&G-Logo

"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”

Alessandro Trainini
Director Analytics and Insights | Procter & Gamble

Yabble-Testimonial-MadMex-Logo

“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”

Nick Cook
General Manager of Marketing | Mad Mex

Yabble-Testimonial-Anonymous-Logo

"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."

Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency

Yabble-Testimonial-Gen2-Logo

"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."

Gregg Archibald
Managing Partner | Gen2 Advisors

Yabble-Testimonial-Contact-Logo

“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”

Megan Walker
Research and Insights Lead | Contact Energy

Yabble-Testimonial-Anonymous-Logo

"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."

Yabble User
CX Insights Lead | Anonymous Online Travel Agency

Yabble-Testimonial-SkyNZ-Logo

"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."

Head of Marketing Strategy, CX & Data Insights
Sky NZ

Yabble-Testimonial-G2-Logo

"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."

Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)

Yabble-Testimonial-Carlton-Logo

"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."

Senior Manager, Consumer & Shopper Insights
Carlton United Breweries

Yabble-Testimonial-Foodstuffs-Logo

“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”

Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ

We tailor our demos to best suit you – select Brand or Agency.

Yabble-Brands-Icon

Brands

For marketers and insights teams within companies.

Yabble-Agencies-Icon

Agencies

For market research agencies and research consultants.