Welcome to the Yabble AI Academy.
Upskill yourself in AI and arm yourself with the knowledge to unlock the potential of AI insights in your business – from the AI experts.
Traditional panels are dead!
Of course, traditional panels aren’t truly dead – there is still a valid place for them as a part of your insights strategy.
But we’re in a new age of data creation. Let’s stop pretending that human opinion is the gold standard.
Join Doug Guion, Chief Growth Officer at Yabble, as he walks you through:
- How synthetic data is stacking up against traditional sample across accuracy, relevancy, and quality of insight
- When and why panel research still holds its ground and how it can be effectively combined with AI-driven methods for unparalleled results
- How brands are using synthetic data TODAY to supercharge their insights
Synthetic data is going to eat you(r job)!
Synthetic Data, Augmented Data, Synthetic Personas, Virtual Audiences – whatever you want to call it – are here, NOW, democratizing access to insights. You can now chat with, interact with and interpret insights generated by Virtual Audiences in minutes – generating in under an hour what took traditional sample a week or more to generate in days gone by.
Join Doug Guion, Chief Growth Officer at Yabble and 25+ year research industry aficionado, as he walks you through:
- What the !@#$ are Synthetic Personas/Virtual Audiences?
- How can they make your research spend infinitely more efficient?
- Shelf-ready Virtual Audiences generating insights RIGHT NOW for brands globally
YABBLE GUIDE TO
Getting the most out of Synthetic Data.
What it is and where to start – a practical guide for marketers and market researchers looking to get started with utilizing synthetic data in their practice.
This practical guide, brought to you by the AI for insights experts, has the answers to:
- Where your data comes from
- How to ask the right questions
- And how to know the answers are valid
Access the full Yabble toolbox with one monthly subscription
With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.
Yabble’s, all-inclusive subscription model includes access to: Count, Gen, Summarize, Stories and Yabble’s latest AI generative innovation Virtual Audiences.
The more you Yabble, the more you save.
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Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.
For answers to this, that, and everything. Yabble it.
"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”
Director Analytics and Insights | Procter & Gamble
“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”
General Manager of Marketing | Mad Mex
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Co-Founder, Managing Partner | Anonymous Market Research Agency
"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."
Managing Partner | Gen2 Advisors
“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”
Research and Insights Lead | Contact Energy
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
CX Insights Lead | Anonymous Online Travel Agency
"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."
Head of Marketing Strategy, CX & Data Insights
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."
Senior Manager, Consumer & Shopper Insights
Carlton United Breweries
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
General Manager, Marketing & CX Strategy | Foodstuffs NZ
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