AI-driven research
reimagined for speed and depth
80%
Faster than traditional research methods
1000+
Hours of research and development
Unlimited
Number of questions you can ask your data
Chat with your data and unlock insights instantly
Remove time consuming & costly fieldwork
Save up to 80% of your analysis time and move straight from business question to insight.
Use natural language to interrogate your data
Chat intuitively with your datasets to explore your data without the constraints of traditional analysis methods.
Have answers in minutes
Ask questions of your data as soon as you have them – in an easy to use chat format.
No more cross-tabs, no more transcripts, just answers
Have the freedom
to explore your datasets
Create unlimited insights quickly and iteratively. Generate summaries, create tables, filter your data by unlimited variables...Gen delivers insights immediately using the best natural language models and Yabble’s 20,000+ hours of collective research knowledge.
CUSTOMER STORIES
A world of audience insights, at your fingertips
Leveraging AI to Transform Customer Insight for a Major Telecom Player
AI automation eliminated the need for manual reading and coding, processing all 33,000+ responses in minutes.
Enhancing Engagement through Strategic Naming
Count & Gen analyzed thousands of answers, surfaced key themes, and generated insight summaries in minutes. This gave the client a 2-day turnaround from commission to completion.
Redefining Alcohol-Free Packaging for Europe with Ecology & Co and Pure Purple
Virtual Audiences accelerated validation of global packaging design concepts for Ecology & Co’s 0% RTD range, delivering European consumer preferences in under a week, reducing research costs, and strengthening strategic confidence in visual and messaging decisions.
USE CASES
From trends to deep dives, insights are just a question away
Exploratory analysis
Insights from voice of customer data
Brand tracking & competitive analysis
Dive into consumer journey insights
Analyze survey & interview data
Social media & online discussion analysis
Customer service & support insights
Retail & shopper insights via AI analysis
AI-driven industry trend analysis
See what Yabble customers have to say
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency
“Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Yabble.”
Megan Walker
Research and Insights Lead | Contact Energy
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
Yabble User
CX Insights Lead | Anonymous Online Travel Agency
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ

Access the full Yabble toolbox
with one monthly subscription
With subscriptions starting at less than US$800 p/m, unlocking the world of new possibilities for your insights has never been easier.
Yabble’s, all-inclusive subscription model includes access to: Count, Gen, and Yabble’s latest AI generative innovation Virtual Audiences.
The more you Yabble, the more you save.
What is Gen?
Gen is an AI Research Agent that allows you to have a conversation with your own structured and unstructured data in a chat format – all within Yabble’s secure, walled garden data environment. Gen uses natural language and SQL tools allowing you to ask your data all types of questions with Gen able to answer your question instantly and conversationally. Gen allows you to ask questions on your own proprietary dataset – whatever topic that might be. Once your dataset is uploaded into the Yabble platform you can prompt Gen to query your dataset and provide high-level insights, generate tables, filter by custom variables, or dive deeper to explore your data holistically – all with data security peace of mind.
How do I use Gen?
Simply type a question related to your own dataset, and Gen will do all the work for you. Ask Gen to give you summaries, generate tables, and dive deeper into your datasets.
Can Gen talk to long and short-form data?
Yes, Gen can chat with any type of qualitative and quantitative data you have in the Yabble platform, including raw transcripts, open-ends, quantitative studies, and more.
Can Gen access themes and sentiment from Yabble Count?
While Gen can chat with data you upload through our Count tool, it has not been built to chat directly with the themes, sub-themes and sentiment generated by Count. Gen can identify themes from this data using the tools in its toolbox and via your natural language querying, but results may differ from the output from Yabble Count.
How do I get the most out of Gen?
As Gen is an agent utilizing natural language processing, it will understand what you are trying to achieve even if you do make the odd spelling mistake. However, Gen will not like characters such as ‘[' or '>' as these are not generally used in conversational text. Being specific always helps. Rather than asking ‘What are the main complaints people had?’, ask something like ‘What are the main comments people made with respect to pricing?’. By saying the word ‘pricing’ in the question, Gen is able to apply a hybrid search that picks up the word pricing, and everything related, allowing for a better response.
What is the best way to ask Gen questions?
Gen has its own context builder and should be able to handle most questions it receives. However, it is helpful to be as specific as possible.
As an example, I want to know what’s really driving people's opinion about the prices at Walmart.
- OK: Why?
- Good: Why did people say that?
- Better: Why did people say that about pricing?
- Best: Why did people have those concerns about pricing at Walmart?
Can Gen give me quotes?
Gen isn't specifically designed to extract verbatim quotes from transcripts, but it can provide varied responses when asked for examples of what respondents have said on a topic. The responses are randomized, meaning you may receive different quotes each time you ask.
Try phrasing your question like:
- "Can you give me a direct quote about X topic?"
- "Can you provide some examples of what respondents have said about Y topic?"
Gen will aim to surface relevant responses, but the exact quotes may differ with each query. If you're looking for a broader selection, you can refine your request or ask multiple times.
Can I ask Gen about specific transcripts in my dataset?
You can ask Gen about specific transcripts, but results may vary. It does not retrieve all responses at once, and the selection of quotes is randomized.
To improve accuracy, try referencing details such as the respondent's name (if available) or the file name. For example:
- "Can you tell me what [respondent name] said about [topic]?"
- "What are respondents saying about [Y topic] in the file 'interview.3'?"
Gen will attempt to surface relevant responses based on the dataset, but results may differ each time you ask.
Can Gen give me accurate percentages or numbers?
Yes! While Gen started as a language model, we have now enabled an SQL querying process in Gen, allowing for you to get quantitative insights from your structured data conversationally. You can ask Gen for percentages and totals, as well as to present these in tables, and provide summaries.
Note: This feature works on structured variables only, not unstructured question responses.
Why doesn’t Gen give me the exact same answer for the exact same question?
Asking Gen an identical/similar question in the same chat will often give different responses due to the way Large Language Models work. Often the subsequent responses can add more detail, as Gen will not want to repeat itself. However, the insight that is extracted should remain consistent.
Do I have to give complete context to each question I ask?
The more detail you give, the more information Gen has to work with. However, you can simply ask a question like ‘Why?’ and Gen will go and find context from your previous conversation.
Why doesn’t Gen use all of my survey responses (or ‘comments’) every time?
Gen will find responses related to your question in order to give an insightful answer. It may not need your entire dataset to give an answer like ‘most people preferred…’
Further, survey data can contain irrelevant answers. Gen will filter these answers out or ignore them in its response generation.
What languages does Gen like?
For now, Gen is designed to analyze data in English. However, as Large Language Models are improving their multi-lingual capabilities, we have found that Gen will respond in other languages if prompted. Please watch this space while Gen becomes multi-lingual!
Why is it recommended to re-import my data, even if it's already in Yabble Surveys, through Theme Counting Projects for Gen?
To fully unlock and leverage the powerful Gen features within your projects, we strongly recommend re-importing your data, regardless of its original source (including Yabble Surveys). This ensures that the data is properly formatted and integrated within the Theme Counting Projects environment, allowing for optimal performance and access to all of the Gen features' capabilities. While it might seem redundant, this re-import process is the best approach for a seamless and comprehensive experience.
How do I organize my Gen chats?
Chats are grouped chronologically, and you can organize your projects with editable chat titles that follow your naming conventions, so it’s easy to find what you’re looking for. Identify chats by chat name, project name, user icon, and time stamp for simple team collaboration.
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