"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”
Alessandro Trainini
Director Analytics and Insights | Procter & Gamble
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
Yabble User
CX Insights Lead | Anonymous Online Travel Agency
"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."
Gregg Archibald - Collected using G2
Managing Partner | Gen2 Advisors
"The Yabble team are world-class. They know what to do to embed customer Voice into business decisions. They are efficient, professional, creative and knowledgable. The great thing about Yabble is that you can trust them 100%; they always follow through and take the time to understand your needs and unique problems. They have been an absolute game changer for Farmlands and we are delighted to partner with them. Yabble has a range of experience and expertise in multiple organisations and industries. This means they can provide the very best options at all times. Yabble has supported Farmlands to set up their first customer engagement panel. This has been a massive success and is helping to provide deep insights and rapid feedback loops each month. They have also been pivotal in re-creating our VOC programmes, focusing on FCR, iNPS and various channels and touchpoints."
Graeme W. - Collected using G2
Head of Customer Experience | Farmlands
"Yabble is intuitive, smart and highly efficient. Yabble helps us solve time and how to be more efficient. We can turn around projects faster and more effectively. It allows us to be 'smarter' by freeing up time to spend on high-value analysis rather than just coding. We can add more value to clients by utilising more of their data and providing cost-effective verbatim analysis. We are also positioned as being at the forefront of market research by partnering with leading research technology providers like Yabble."
Nichola Q. - Collected using G2
Founder & CEO | Small-Business (50 or fewer emp.)
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected using G2
Marketing Manager | Small-Business (50 or fewer emp.)
"Great customer service, a smart team and easy to use software. The Yabble team is great at providing support and works hard to meet even the tightest deadlines. Yabble provides a cost-effective and timely solution for collecting insights. We've used the platform for a number of ad-hoc projects, targeting different segments, and have always been happy with the results."
Verified User in Telecommunications - Collected using G2
Research and Insights Lead | Contact Energy
"Easy to use and great, fast insights through HeyYabble. Time taken to manually code verbatim responses is replaced by Hey Yabble"
Mark F. - Collected using G2
Director | Small-Business(50 or fewer emp.)
"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."
Head of Marketing Strategy, CX & Data Insights
Sky NZ
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."
Senior Manager, Consumer & Shopper Insights
Carlton United Breweries
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
Foodstuffs Group General Manager, Marketing & CX Strategy | Foodstuffs NZ
“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”
Nick Cook
General Manager of Marketing | Mad Mex
“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”
Megan Walker
Research and Insights Lead | Contact Energy
“The Hey Yabble platform is really impressive. As soon as the data was in, visualizations of the top-level results were available. However, the biggest benefit was in the rapid delivery of insights from qualitative questions. Rather than spending hours, if not days, reading and coding open-ended question responses to get insight, the platform provided an insightful summary of respondent comments that I was able to confirm with the “raw” data. This feature will definitely save me time and money.”
Julie Lee
Professor of Marketing | University of Western Australia