One of the key benefits of technology is its capacity for making once mundane or labor-intensive tasks faster and easier to perform— and research is no exception.
Revolutionizing insights and helping specialists better do their jobs is our bread and butter here at Yabble, so we thought we’d chat with our team of expert researchers to find out which tech trends are having the biggest impact on their day-to-day.
Here are their top five!
The ubiquity of the internet and rapid advancements in the capacity of artificial intelligence have caused an explosion in the amount of data created on a daily basis — the actual number is a staggering 2.5 quintillion bytes every 24 hours — as well as a proliferation of new data sources capable of being analyzed for research and insights.
These new sources of unstructured data include chatbots, videos, messaging apps, social media channels, and more, and collectively they’ve greatly expanded the pool of information available to researchers.
This explosion of data is excellent news for the diversity and richness of information that researchers and insights specialists have to pull from — but it also presents some tough challenges in terms of processing and analysis. It’s simply impossible for human coders (no matter how skilled) to accurately aggregate, code, and analyze this amount of unstructured data in a time- and cost-efficient manner.
Enter AI-powered insights tools, which are transforming the field of text analytics and having impressive and quantifiable impacts on researchers’ day-to-day operations. Yabble’s AI-powered insights tools, for example, have saved specialists more than 50,000 hours of manual work to date.
But it’s not just time savings that make these kinds of tools so revolutionary; they also have huge ramifications for accuracy and richness of insights and speed and strength of business decisions, as well as overall business strategy. The bottom line: they shoulder the burden of processing and analyzing unstructured data so that researchers can spend more time actioning insights and delivering real value for their organizations.
“Survey tools like the one Yabble offers allow us to easily create and run surveys while also allowing customers to do self-service research in a cost-effective way,” says Senior Researcher Tanya Parkinson.
Using innovative technology, Yabble enables researchers to quickly build customizable, mobile-friendly surveys and distribute them to an existing sample list or targeted demographics through the Yabble marketplace, which links them to a network of 150 million global consumers.
Modern, intuitive survey tools like this automate much of a once time-consuming task, offering researchers a user-friendly way to create, send, and track surveys and to collect key data.
They’re especially important in the context of the rampant rise in consumer use of mobile phones, resulting in a need for shorter, more visual surveys that are easy to access and complete on the go.
“Dynamic reporting dashboards automate reporting, making analysis quicker and easier,” Tanya says. “They also make it easier to share insights across the business as a whole rather than simply within the research team.”
These types of dynamic dashboards offer compelling ways to visualize data and insights and give researchers more flexibility in creating reports to share with stakeholders. By automating this part of the process and doing so in interesting, intuitive ways, they enable researchers to put more emphasis on visual, data-driven storytelling that directly feeds into business decisions and strategy.
Time is money! Of the many side effects of technology, perhaps the most significant in terms of changing the ways humans behave and interact is the expectation of instant gratification. We now expect hyper-speed in everything we do, whether it’s with an online purchase, social media upload, or messaging app.
For insights specialists, the consequence of this new behavior is the expectation for faster turnaround times for conducting research and analysis. It’s no longer acceptable to use traditional methods that rely heavily on manual work; instead, researchers and their teams are increasingly looking to technology such as AI to boost the speed with which they’re able to provide rich insights back to their customers and colleagues.
Ride the tech trend wave by trying Yabble for yourself! Hit the link below to book a personalized demo, where one of our experts will take you through the platform and offer a customized look at how it can help you and your business.