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The Yabble blog: trends

How Generative AI is Transforming Market Research: Benefits and Opportunities for Agencies

In today's fast-paced digital age, the world of market research is undergoing a transformative shift. You might have heard whispers about generative AI-driven insights tools and..

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Meet Summarize: an insights market first

We’re thrilled to announce the launch of our newest AI-powered tool: Summarize.

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Yabble Co-Founder Kathryn Topp talks the changing nature of the insights industry — and what you can do to meet the challenge

November 14 and 15 saw our Co-Founders Kathryn Topp and Rachel O’Shea join our US team on the ground in San Antonio, Texas for the 2022 TMRE Conference.

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5 big tech trends making waves for researchers

One of the key benefits of technology is its capacity for making once mundane or labor-intensive tasks faster and easier to perform— and research is no exception. Revolutionizing..

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