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Gifts That Won't Get Sent Back: Christmas 2025 Trends
The Christmas gifting landscape is shifting fast, and 2025 is set to be one of the most value-driven, emotionally charged, and socially influenced gifting seasons yet. Economic..
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4 Big Insights Trends to Watch in 2026
The 2025 GRIT Business & Innovation Report draws on responses from thousands of brand-side and supplier-side insights professionals around the world and shows that the industry is..
How AI-Driven Insights Are Transforming Marketing & Market Research Strategies
In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
How to Get Started with Generative AI for Audience Insights Today
In today's fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is..
6 Proven Tips for Enhancing Marketing Strategies with Target Audience Insights
In the world of marketing, understanding your target audience isn't just beneficial; it's essential. The term 'target audience' goes beyond a simple buzzword—it's a foundational..
Yabble answers ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights
The realm of Generative AI in market research is expanding, introducing both groundbreaking opportunities and complex challenges. Recognizing the need for clarity and trust in..
Answers to the top 5 research questions Fortune 100 companies want answered about their Millennial audiences
Navigating the Millennial maze has become a must-win game for Fortune 100 companies looking to stay cool, relevant, and, let’s face it, profitable. With Millennials now..
Answers to the top 5 questions technology companies want answered about Innovators and Early Adopters
Ever wondered what makes the tech world’s pioneers — the Innovators and Early Adopters — tick? These are the folks who line up for the latest gadget before the paint’s even dry on..
