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The Yabble blog: insights

How Generative AI is Transforming Market Research: Benefits and Opportunities for Agencies

In today's fast-paced digital age, the world of market research is undergoing a transformative shift. You might have heard whispers about generative AI-driven insights tools and..

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How to Deliver Rich Insights When Budgets are Tightening

During times of economic downturn, we often see companies tighten up their marketing and insights budgets. In fact, a recent survey of more than 1,000 decision-makers found that..

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Quick tips to easily leverage AI for your insights

If you’re not already leveraging AI for insights generation and analysis, you’re not just missing a trick - you’re going to get left behind. With the continued acceleration of AI..

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How Yabble is going one better than Chat GPT and giving Market Researchers AI-powered insights on their own data

On November 30, 2022, leading AI research laboratory OpenAI released ChatGPT — a generative AI tool that focuses on the generation of new data and allows users to converse with..

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Meet Summarize: an insights market first

We’re thrilled to announce the launch of our newest AI-powered tool: Summarize.

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Yabble Co-Founder Kathryn Topp talks the changing nature of the insights industry — and what you can do to meet the challenge

November 14 and 15 saw our Co-Founders Kathryn Topp and Rachel O’Shea join our US team on the ground in San Antonio, Texas for the 2022 TMRE Conference.

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The big data problem: using AI to manage and leverage it for insights success

Big data has been a buzzword for so long that it’s almost lost its meaning; for many of us, it’s a term we casually throw around without understanding its full definition or the..

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