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The Yabble blog: insights

How Yabble is going one better than Chat GPT and giving Market Researchers AI-powered insights on their own data

On November 30, 2022, leading AI research laboratory OpenAI  released ChatGPT — a generative AI tool that focuses on the generation of new data and allows users to converse with..

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Meet Summarize: an insights market first

We’re thrilled to announce the launch of our newest AI-powered tool: Summarize. 

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Yabble Co-Founder Kathryn Topp talks the changing nature of the insights industry — and what you can do to meet the challenge

November 14 and 15 saw our Co-Founders Kathryn Topp and Rachel O’Shea join our US team on the ground in San Antonio, Texas for the 2022 TMRE Conference.

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The big data problem: using AI to manage and leverage it for insights success

Big data has been a buzzword for so long that it’s almost lost its meaning; for many of us, it’s a term we casually throw around without understanding its full definition or the..

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5 big tech trends making waves for researchers

One of the key benefits of technology is its capacity for making once mundane or labor-intensive tasks faster and easier to perform— and research is no exception. Revolutionizing..

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Predicting the unpredictable: using AI to understand and analyze human behavior

Human behavior is uniquely complex. Psychological, emotional, and often inexplicable, it’s difficult to analyze and occasionally impossible to predict. Behavior differs from group..

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The Yabble factor

In the world of business, there’s only one thing worth more than money — and that’s data. It’s by far the most valuable currency we have, and the vast majority of it is..

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