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Sarah Goodhew

Sarah Goodhew, Yabble’s Marketing Manager, drives innovative strategies and leads the implementation of synthetic data solutions in marketing and research.

AI Agents Are Coming: Here's Why That's a Good Thing for Market Researchers

What Are AI Agents and Why Is Everyone Talking About Them? If you’ve listened to the recent episode of Steven Bartlett's Diary of a CEO podcast titled "AI Agents Emergency Debate:..

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Nike SKIMS: A Match Made in Hype or a Revolution in Activewear?

The recent announcement of the Nike SKIMS collaboration has sent shockwaves through the activewear and fashion industries. On the surface, this partnership seems like a juggernaut..

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Turn Data Into Conversations & Bring Your Personas to Life With AI

Are you pouring time, budget, and resources into building segmentation profiles and research only to see them sit unused? Do you have proprietary data about your key customers..

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