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#AIonPoint: How to Choose a Great Spokesperson For Your Brand
Lessons from Pizza Hut's Campaign with Tom Brady Choosing the wrong brand spokesperson doesn't just waste media budget — it can actively damage the brand you've spent years..
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#AIonPoint: When Does Celeb Drama Become Brand Risk?
Will "Brand Beckham" bend or break? Celebrity partnerships remain a powerful growth lever, but the landscape has evolved. The global celebrity and influencer collaboration market..
