AI Personas for Market Research: Expert Q&A on Building, Bias & Best Practices
At Esomar's latest Community Circle, a panel of research experts assessed the pros and cons of qualitative AI personas. Our Chief Growth Officer Doug Guion joined them to discuss..
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Reflections On 2025: A Conversation With Doug Guion
The past 12 months have marked an inflection point for the insights industry. At the start of 2025, AI featured heavily in conversations but wasn't being used widely in practice...
