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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and..
When AI Gets It Wrong: The Deloitte Scandal and the Case for Purpose-Built Intelligence
The recent Deloitte Australia scandal has once again thrown the spotlight on the dangers of using generic generative AI models without proper oversight. According to reporting by..
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How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Your Questions About AI Personas - Answered
AI Personas are changing how companies think about customer understanding. In our recent webinar, Persona Graveyards – Where Good Insights Go to Die, Doug Guion answered some of..
Nike SKIMS: A Match Made in Hype or a Revolution in Activewear?
The recent announcement of the Nike SKIMS collaboration has sent shockwaves through the activewear and fashion industries. On the surface, this partnership seems like a juggernaut..
Turn Data Into Conversations & Bring Your Personas to Life With AI
Are you pouring time, budget, and resources into building segmentation profiles and research only to see them sit unused? Do you have proprietary data about your key customers..
#AIonPoint: Consumer Loyalty in Retail and CPG - Key Insights from 2024
As competition in retail and Consumer Packaged Goods (CPG) soars, brands can’t afford to fall behind in the loyalty game. With Yabble’s synthetic data solution, Virtual Audiences,..
