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The Yabble blog: Instant insights

6 Proven Tips for Enhancing Marketing Strategies with Target Audience Insights

In the world of marketing, understanding your target audience isn't just beneficial; it's essential. The term 'target audience' goes beyond a simple buzzword—it's a foundational..

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The Balancing Act of Short-Term Revenue Generation And Long-Term Growth

The path to marketing success is anything but linear these days. There’s an ongoing battle within marketers regarding how to balance capturing short term audience attention while..

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Augmented Data: How and Why Now?

Researchers love knowledge. And in a perfect world scenario, they would have fast and unlimited access to the answers they seek. Up until recently, this was simply not possible...

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What are Virtual Audiences and why are they such a powerful tool for insights creators

The insights landscape is changing quickly. Traditional data collection methods will always have their place, but a new player has emerged – Yabble’s Virtual Audiences. Staying..

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Yabble Redefines the Impossible at IIEX AI 2023

Yabble CEO Kathryn Topp was front and center during the first day of the inaugural IIEX .AI, a virtual event where researchers and insights creators learned how renowned brands..

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How to Deliver Rich Insights When Budgets are Tightening

During times of economic downturn, we often see companies tighten up their marketing and insights budgets. In fact, a recent survey of more than 1,000 decision-makers found that..

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Big Brands, Dynamic Data: How AI is Transforming Market Analysis

In today's digital landscape, data isn't just abundant; it's overwhelming. Every online interaction, from social media engagements to e-commerce transactions, contributes to this..

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Quick tips to easily leverage AI for your insights

If you’re not already leveraging AI for insights generation and analysis, you’re not just missing a trick - you’re going to get left behind. With the continued acceleration of AI..

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Meet Gen the ultimate research assistant

Chat, explore and get to all corners of your data with Gen – unlocking richer insights is just a question away! AI has transformed the way researchers and those needing insights..

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