Unlocking the ROI of Generative AI: Why Brands Must Act Now
The AI revolution is here, and it’s transforming businesses at an unprecedented pace. Generative AI (Gen AI) is no longer a futuristic concept—it’s already reshaping how brands..
How AI-Driven Insights Are Transforming Marketing & Market Research Strategies
In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
6 Proven Tips for Enhancing Marketing Strategies with Target Audience Insights
In the world of marketing, understanding your target audience isn't just beneficial; it's essential. The term 'target audience' goes beyond a simple buzzword—it's a foundational..
The Balancing Act of Short-Term Revenue Generation And Long-Term Growth
The path to marketing success is anything but linear these days. There’s an ongoing battle within marketers regarding how to balance capturing short term audience attention while..
Augmented Data: How and Why Now?
Researchers love knowledge. And in a perfect world scenario, they would have fast and unlimited access to the answers they seek. Up until recently, this was simply not possible...
What are Virtual Audiences and why are they such a powerful tool for insights creators
The insights landscape is changing quickly. Traditional data collection methods will always have their place, but a new player has emerged – Yabble’s Virtual Audiences. Staying..
Yabble Redefines the Impossible at IIEX AI 2023
Yabble CEO Kathryn Topp was front and center during the first day of the inaugural IIEX .AI, a virtual event where researchers and insights creators learned how renowned brands..
How to Deliver Rich Insights When Budgets are Tightening
During times of economic downturn, we often see companies tighten up their marketing and insights budgets. In fact, a recent survey of more than 1,000 decision-makers found that..
