#AIonPoint: Competitor Research That Keeps Pace With the Market
How Yabble's Virtual Audiences makes competitor intelligence quick, consistent, and genuinely interrogable — illustrated through an Australian streaming market analysis...
AI Personas for Market Research: Expert Q&A on Building, Bias & Best Practices
At Esomar's latest Community Circle, a panel of research experts assessed the pros and cons of qualitative AI personas. Our Chief Growth Officer Doug Guion joined them to discuss..
#AIonPoint: Finding your Brand White Space: The Emotional Gap Insurance Brands Are Missing
Standing for what matters most to your consumers is a brand positioning fundamental, but it’s not always as easy as it sounds. Here we dive into that least trusted of categories –..
#AIonPoint: Why Recurring Ad Characters Overperform
What makes familiar faces such a great investment? In March 2026, we used Virtual Audiences to explore one of the most debated questions in brand strategy: is investing in a..
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#AIonPoint: Going Beyond the Billboard
How to get a WOW from your OOH Commuters in the tunnel connecting St Pancras and King's Cross St Pancras stations recently had the chance to smell an evolution in OOH advertising...
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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and..
When AI Gets It Wrong: The Deloitte Scandal and the Case for Purpose-Built Intelligence
The recent Deloitte Australia scandal has once again thrown the spotlight on the dangers of using generic generative AI models without proper oversight. According to reporting by..
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How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
