How GLP-1 Drugs Are Transforming Consumer Behavior and What Businesses Should Do About It
This research was conducted on 17/12/25 and made possible using Virtual Audiences GLP-1 receptor agonists (medications like Ozempic, Wegovy, Mounjaro, and Zepbound) are no longer..
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Reflections On 2025: A Conversation With Doug Guion
The past 12 months have marked an inflection point for the insights industry. At the start of 2025, AI featured heavily in conversations but wasn't being used widely in practice...
Virtual Audiences Just Got Even Better
Virtual Audiences just got even more powerful. With a cleaner workspace, smarter persona chats, and new ways to work quickly, getting actionable insights is easier than ever.
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How to Supercharge Brand Planning using Virtual Audiences
The end of the year is the natural time to pause, take stock, and decide what comes next. For most marketing and brand teams, that means reviewing how your brand performed, what..
