#AIonPoint: Why Recurring Ad Characters Overperform
What makes familiar faces such a great investment? In March 2026, we used Virtual Audiences to explore one of the most debated questions in brand strategy: is investing in a..
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#AIonPoint: Going Beyond the Billboard
How to get a WOW from your OOH Commuters in the tunnel connecting St Pancras and King's Cross St Pancras stations recently had the chance to smell an evolution in OOH advertising...
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#AIonPoint: How to Choose a Great Spokesperson For Your Brand
Lessons from Pizza Hut's Campaign with Tom Brady Choosing the wrong brand spokesperson doesn't just waste media budget — it can actively damage the brand you've spent years..
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#AIonPoint: When Does Celeb Drama Become Brand Risk?
Will "Brand Beckham" bend or break? Celebrity partnerships remain a powerful growth lever, but the landscape has evolved. The global celebrity and influencer collaboration market..
How GLP-1 Drugs Are Transforming Consumer Behavior and What Businesses Should Do About It
This research was conducted on 17/12/25 and made possible using Virtual Audiences GLP-1 receptor agonists (medications like Ozempic, Wegovy, Mounjaro, and Zepbound) are no longer..
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Reflections On 2025: A Conversation With Doug Guion
The past 12 months have marked an inflection point for the insights industry. At the start of 2025, AI featured heavily in conversations but wasn't being used widely in practice...
Virtual Audiences Just Got Even Better
Virtual Audiences just got even more powerful. With a cleaner workspace, smarter persona chats, and new ways to work quickly, getting actionable insights is easier than ever.
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Gifts That Won't Get Sent Back: Christmas 2025 Trends
The Christmas gifting landscape is shifting fast, and 2025 is set to be one of the most value-driven, emotionally charged, and socially influenced gifting seasons yet. Economic..
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4 Big Insights Trends to Watch in 2026
The 2025 GRIT Business & Innovation Report draws on responses from thousands of brand-side and supplier-side insights professionals around the world and shows that the industry is..
