The Big AI Question for Brands: To Build, or to Buy
Artificial intelligence (AI) innovations are moving at unprecedented speeds, and brands face a critical decision: should they build their own AI solutions from the ground up, or..
Synthetic Data 101 for Marketers and Researchers
Hey there, marketers and researchers! If you missed our recent webinar hosted by Insight Platforms, don't worry – we've got you covered. Mike Stevens from Insight Platforms and..
How AI-Driven Insights Are Transforming Marketing & Market Research Strategies
In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..
What Are the Top Martech Tools for Audience Insights?
In the dynamic realm of digital marketing, the ability to harness cutting-edge technology for audience insights can make the difference between good and exceptional marketing..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
Top 5 Tips for Business Leaders in New Zealand and Australia Looking to Implement AI for Insights – with Emily Blumenthal
AI adoption in businesses varies significantly across regions, with Australia and New Zealand lagging behind compared to the USA and Europe. According to a BCG report, Australia’s..
How to Get Started with Generative AI for Audience Insights Today
In today's fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is..
Answers to the top 5 research questions Fortune 100 companies want answered about their Millennial audiences
Navigating the Millennial maze has become a must-win game for Fortune 100 companies looking to stay cool, relevant, and, let’s face it, profitable. With Millennials now..
Answers to the top 5 questions technology companies want answered about Innovators and Early Adopters
Ever wondered what makes the tech world’s pioneers — the Innovators and Early Adopters — tick? These are the folks who line up for the latest gadget before the paint’s even dry on..
