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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual Audiences can read, reason, and..
When AI Gets It Wrong: The Deloitte Scandal and the Case for Purpose-Built Intelligence
The recent Deloitte Australia scandal has once again thrown the spotlight on the dangers of using generic generative AI models without proper oversight. According to reporting by..
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How AI Can Help You Understand New Audiences
Expanding into a new market is exciting — but it’s also one of the riskiest moves a business can make. Whether you’re entering a new region, targeting a fresh demographic, or..
Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Meet the New Yabble: Sleek Design, Seamless Workflows, Same Powerful AI
A unified interface upgrade across all your favorite AI tools – meet the new Yabble. Yabble’s tools are already built to help you move fast and uncover deeper insights from your..
#AIonPoint: Why “Ugly” Sells—And What Your Brand Can Learn
In a world obsessed with perfection, the rise of “ugly” products and retail environments is turning heads—and opening wallets. From kitschy Crocs to rough-hewn produce, brands..
Your Questions About AI Personas - Answered
AI Personas are changing how companies think about customer understanding. In our recent webinar, Persona Graveyards – Where Good Insights Go to Die, Doug Guion answered some of..
AI Agents Are Coming: Here's Why That's a Good Thing for Market Researchers
What Are AI Agents and Why Is Everyone Talking About Them? If you’ve listened to the recent episode of Steven Bartlett's Diary of a CEO podcast titled "AI Agents Emergency Debate:..
