How AI-Driven Insights Are Transforming Marketing & Market Research Strategies
In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..
What Are the Top Martech Tools for Audience Insights?
In the dynamic realm of digital marketing, the ability to harness cutting-edge technology for audience insights can make the difference between good and exceptional marketing..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
Top 5 Tips for Business Leaders in New Zealand and Australia Looking to Implement AI for Insights – with Emily Blumenthal
AI adoption in businesses varies significantly across regions, with Australia and New Zealand lagging behind compared to the USA and Europe. According to a BCG report, Australia’s..
How to Get Started with Generative AI for Audience Insights Today
In today's fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is..
6 Proven Tips for Enhancing Marketing Strategies with Target Audience Insights
In the world of marketing, understanding your target audience isn't just beneficial; it's essential. The term 'target audience' goes beyond a simple buzzword—it's a foundational..
New Pay As You Go pricing & getting the best value with a Yabble annual subscription
As part of our commitment to deliver innovative insights tools and continuously enhance our services, we're adjusting our Pay As You Go pricing to better reflect the value of and..
Elevate Your Synthetic Data Research With The New Virtual Audiences Export
We’re thrilled to announce a significant update to our Virtual Audiences tool that transforms how you access, interpret, and share your augmented data findings. Understanding that..
Yabble answers ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights
The realm of Generative AI in market research is expanding, introducing both groundbreaking opportunities and complex challenges. Recognizing the need for clarity and trust in..
