Generative AI in E-commerce: Understanding Online Shopper Behavior Like Never Before
The digital era has revolutionized how we shop. The global e-commerce market is projected to reach a staggering $6.3 trillion in 2023, which represents 21.2% of total retail..
Synthetic data is going to eat you(r job)! with Doug Guion - Webinar recap
In an era where the boundaries between reality and digital innovation are increasingly blurred, the realm of data collection and utilization is undergoing a transformative shift...
Synthetic Data: A Game-Changer in Data-Driven Decision Making
Synthetic data is making undeniable waves in the insight industry. In a recent article published in Research World, synthetic data was explored with a hint of skepticism,..
Revolutionize Market Research with Synthetic Data: Why Companies Can't Afford to Ignore It
In the dynamic landscape of marketing and market research, synthetic data is a buzzword that's fast becoming a cornerstone of modern strategies. This transformative technology is..
The Balancing Act of Short-Term Revenue Generation And Long-Term Growth
The path to marketing success is anything but linear these days. There’s an ongoing battle within marketers regarding how to balance capturing short term audience attention while..
5 Martech Solutions to Make The Most of Your Marketing Budget
It's that time of the year again... when marketers are furiously putting the last of their 2023 dollars to work. (We feel your pain.) In this blog, we explore the importance of..
Yabble expands into Europe
Yabble, the world's leading AI solution for insights, is thrilled to announce its official entry into the United Kingdom and European market. This strategic expansion marks a..
Augmented Data: How and Why Now?
Researchers love knowledge. And in a perfect world scenario, they would have fast and unlimited access to the answers they seek. Up until recently, this was simply not possible...
What are Virtual Audiences and why are they such a powerful tool for insights creators
The insights landscape is changing quickly. Traditional data collection methods will always have their place, but a new player has emerged – Yabble’s Virtual Audiences. Staying..
