#AIonPoint: Why “Ugly” Sells—And What Your Brand Can Learn
In a world obsessed with perfection, the rise of “ugly” products and retail environments is turning heads—and opening wallets. From kitschy Crocs to rough-hewn produce, brands..
#AIonPoint: The Future of Fashion – Secondhand is Becoming Number One
Secondhand fashion is no longer a niche part of the fashion industry. Nowadays they are fundamentally one and the same. As consumers increasingly seek out sustainable, affordable,..
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector...
#AIonPoint: The Generational Wellness Divide Between Gen Z and Baby Boomers
In the ever-evolving world of wellness, two generations stand out for their contrasting approaches: Generation Z (born 1997-2012) and Baby Boomers (born 1946-1964). While both..
#AIonPoint ANZ: Uncovering Market Insights on Eco-Consciousness in Australia and New Zealand with Virtual Audiences
Sustainability is no longer just a buzzword; it’s a driving force behind consumer behaviour. Across Australia and New Zealand eco-consciousness is shaping purchasing decisions,..
#AIonPoint: The Conscious Consumption Movement in CPG
The Consumer Packaged Goods (CPG) industry is undergoing a transformative shift as consumers increasingly prioritize sustainability, ethical sourcing, and environmental..
#AIonPoint: How the Food Tech Revolution is transforming dining experiences
The global food landscape is undergoing significant change, driven by a convergence of factors including health consciousness, ethical concerns, and environmental awareness. This..
#AIonPoint: How Beverage Preferences Are Evolving – Health, Indulgence, and the Rise of Functional Beverages
The global beverage landscape is undergoing a remarkable transformation, fueled by shifting consumer preferences, generational demands, and technological advancements. As the..
#AIonPoint: How Gen Z is Redefining Luxury
Gen Z is shaking up the luxury market, steering it away from traditional values toward inclusivity, sustainability, and digital authenticity. Representing 20% of the personal..
