#AIonPoint: Competitor Research That Keeps Pace With the Market
How Yabble's Virtual Audiences makes competitor intelligence quick, consistent, and genuinely interrogable — illustrated through an Australian streaming market analysis...
#AIonPoint: Finding your Brand White Space: The Emotional Gap Insurance Brands Are Missing
Standing for what matters most to your consumers is a brand positioning fundamental, but it’s not always as easy as it sounds. Here we dive into that least trusted of categories –..
#AIonPoint: Why Recurring Ad Characters Overperform
What makes familiar faces such a great investment? In March 2026, we used Virtual Audiences to explore one of the most debated questions in brand strategy: is investing in a..
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#AIonPoint: Going Beyond the Billboard
How to get a WOW from your OOH Commuters in the tunnel connecting St Pancras and King's Cross St Pancras stations recently had the chance to smell an evolution in OOH advertising...
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#AIonPoint: How to Choose a Great Spokesperson For Your Brand
Lessons from Pizza Hut's Campaign with Tom Brady Choosing the wrong brand spokesperson doesn't just waste media budget — it can actively damage the brand you've spent years..
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#AIonPoint: When Does Celeb Drama Become Brand Risk?
Will "Brand Beckham" bend or break? Celebrity partnerships remain a powerful growth lever, but the landscape has evolved. The global celebrity and influencer collaboration market..
#AIonPoint: Why “Ugly” Sells—And What Your Brand Can Learn
In a world obsessed with perfection, the rise of “ugly” products and retail environments is turning heads—and opening wallets. From kitschy Crocs to rough-hewn produce, brands..
#AIonPoint: The Future of Fashion – Secondhand is Becoming Number One
Secondhand fashion is no longer a niche part of the fashion industry. Nowadays they are fundamentally one and the same. As consumers increasingly seek out sustainable, affordable,..
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector...
